Senior Paid Media Manager: Marketing Department

Senior Paid Media Manager The Senior Paid Media Manager is responsible for planning, executing, and optimizing brand-driven paid media campaigns across both digital and traditional media. High expertise in developing paid media strategies to drive brand awareness, consideration, engagement and qualified leads. The ideal candidate will have a background in both digital and traditional paid media, with a particular emphasis on leveraging integrated media channels such as Out-of-Home, TV, CTV, print, digital, programmatic, paid social, and paid search—to ensure integrated campaigns reach target audiences, deepen brand affinity, aligning with marketing goals/objectives, tailored to healthcare, driving measurable results.
This position requires a strong background in full funnel media management, aligning brand goals to drive engagement, develop audience targeting and drive brand impact, from awareness and consideration to traffic and lead volume, while ensuring performance and brand equity. The Senior Paid Media Manager will collaborate closely with internal teams and stakeholders, as well as partner with media agencies and vendors, to ensure campaigns are strategically integrated, impactful, executed seamlessly and aligned with brand campaign objectives, while maintaining alignment with broader marketing goals.
Key Responsibilities:
Develop and execute integrated full funnel paid media strategies and tactics across a media mix (digital and traditional), including OOH, TV, CTV, print, digital, programmatic, paid social, and paid search, with a focus on brand awareness, increasing consideration and driving qualified leads to the website.
Ensure execution is seamless and partner with media agencies, vendors and internal teams.
Monitor in-platform and media performance and develop data-driven insights, advanced targeting strategies (including geo-targeting) to engage key demographics, behaviors, and locations across a range of media, ensuring each touchpoint maximizes brand exposure and engagement and develop recommendations for optimizations.
Ensure compliance with healthcare advertising regulations, keeping on top of legal restrictions related to both digital and traditional media.
Generate reports and measure campaign effectiveness through KPIs, including brand lift, engagement, video completion rates (VCR), CTR, CPC and lead volume, providing actionable recommendations for optimization and future strategy.
Collaborate across teams to align creative assets, messaging, and media strategies and tactics with the broader marketing objectives and ensure consistency across all channels.
Utilize research methods and brand lift studies to assess the impact of media on brand health and awareness. Conduct competitive analysis and market research to uncover new opportunities for differentiation and campaign innovation, with a focus on the healthcare industry.
Create compelling ad copy, visual assets, keyword research, that resonate with the target audience, align with the brand's voice, and comply with healthcare regulations and privacy standards.
Develop A/B testing on ad creatives, landing pages, targeting methods, and media placements to refine strategies, tactics and maximize campaign effectiveness.
Manage the paid media budget, ensuring resources are allocated effectively across channels to maximize ROI and ensure financial or campaign targets are met.
Collaborate with external media agencies, vendors, and partners to leverage their expertise and support paid media initiatives across efforts.
Generate regular performance reports and actionable insights, recommending improvements and adjustments to optimize future media strategies for brand impact.
Performs other duties as assigned.
Qualifications Required:
Bachelor's degree in marketing, advertising, communications, or a related field. Relevant certifications in paid media management are a plus.
5-7 years of experience in full funnel paid media advertising, with a strong focus on brand media campaigns, audience targeting, engagement and lead generation across both digital and traditional media channels.
Proven experience as a brand focused Paid Media Manager, with a track record of successful paid advertising campaigns and measurable results.
In-depth knowledge of paid media mix and platforms, including channels like OOH, TV, CTV and print, Facebook/Instagram, Google Ads and other relevant advertising.
Strong understanding of target audience segmentation, with experience in utilizing both digital targeting and geo-targeting strategies to create effective campaigns that speak to specific audiences.
Preferred:
Proficiency in using media platforms such as Google, META, and analytics tools, such as Google Analytics, to track and analyze campaign performance and generate actionable insights.
Media agency experience.
Excellent analytical skills and the ability to interpret data to make data-driven decisions and optimizations.
Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Creative thinking and the ability to generate innovative ideas for paid media campaigns and optimization strategies.
Strong attention to detail and the ability to ensure accuracy and compliance in all paid media activities.
About Us Hoag Memorial Hospital Presbyterian is a nonprofit regional health care delivery network in Orange County, California, consisting of three acute-care hospitals with sixteen urgent care centers, eleven health centers and a network of more than1,800 physicians, 100 allied health members, 8,000 employees, and 2,000 volunteers. More than 30,000 inpatients and 550,000 outpatients choose Hoag each year.
For over 70 years, Hoag has delivered a level of personalized care that is unsurpassed among Orange County's health care providers. Since 1952, Hoag has served the local communities and continues its mission to provide the highest quality health care services through the core strategies of quality and service, people, physician partnerships, strategic growth, financial stewardship, community benefit and philanthropy.
Hoag offers a comprehensive blend of health care services including six institutes providing specialized care in the areas of cancer, heart and vascular, neurosciences, women's health, orthopedics, and digestive health through our institutes.
Hoag was the highest ranked hospital in Orange County in the 2024-2025 U.S. News &World Report, the only Orange County hospital ranked in the top 10 for California. The organization was ranked the #5 hospital in the Los Angeles Metro Area and the #10 hospital in California.
To learn more about Hoag's awards and accreditations, visit: https://www.hoag.org/about-hoag/awards-accreditations/.
Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.
Job Info Job Identification 127829
Job Category Marketing and Communications
Posting Date 04/27/2026, 07:55 PM
Job Shift Day
Locations 2975 Red Hill Ave, Costa Mesa, CA, 92626, US
Pay Range $57.09- $94.18
Remote or Onsite Onsite
Job Schedule Full Time