Digital Media Specialist- Marketing & Audience Development Job at WXXI in Roches

Number of Openings
1

EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.

Description

POSITION:

Digital Media Specialist- Marketing & Audience Development

DEPARTMENT:

Marketing & Audience Development

CLASSIFICATION:

Full-time, Non- Exempt

REPORTS TO:

Director of Communications & Audience Development

PAY : 45,000- $55,000 ( Commensurate with Experience)

Executive Summary:

The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.

Position Summary:

The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.

KEY RESPONSIBILITIES:
Digital Content production:

Create short-form videos and digital content to support WXXI programs, events, and campaigns.
Publishing:

Support the publishing of digital content to WXXI platforms.
Video & Visual Asset Creation:

Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
Support Media Campaigns:

Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.
Platform Optimization Support:

Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Position Requirements

Qualifications:

2-5 years' experience in digital media production or content creation
Strong video editing and storytelling skills
Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
Graphic Design skills using Adobe Creative Suite and/or Canva
Familiarity with YouTube and social media platforms
Preferred:

Experience working in journalism or media organizations
Familiarity with podcast production
Understanding of digital audience trends
Success Measures:

Growth in digital content output and campaign execution
Improved performance of social video content
Growth in YouTube views and podcast downloads
Increased engagement across digital platforms

Please apply at www.wxxi.org

This position is currently accepting applications.