Director, Paid Media Strategy

Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. This role is a central driver of North America growth, owning how media investment translates into both brand equity and revenue at scale.

The ideal candidate will combine a passion for beauty with strong media knowledge, analytical rigor, and creative innovation to help optimize channel mix and elevate our brand presence. They should have a strong working knowledge of both brand and performance channels as well as measurement solutions like MMM, MTA, and incrementality testing.

Key Responsibilities

Brand and Retail Media Strategy & Leadership

Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.

Manage substantial multi-million-dollar media budgets across CTV, OOH, social, and audio/podcasts.

Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.

Partner with retail and consumer engagement teams to build holistic media systems across paid, owned, and earned channels.

Performance Media Strategy & Leadership

Partner closely with the DTC team to build robust performance media plans that deliver efficient new customer and revenue growth.

Shape creative strategy through media insights, ensuring storytelling is optimized for platform behavior and performance signals

Drive a test-and-learn agenda that connects creative, audience, and channel

Transform reporting from channel-level outputs to decision-driving insights that shape investment and creative strategy

Data-Driven Insights & Measurement

Own the total measurement framework of MMM, MTA, and incrementality studies-leveraging insights to inform marketing investment and media mix decisions.

Leverage sales data to evaluate impact of Brand and Retail media and uncover whitespace for growth.

Use research and measurement to continuously refine targeting, frequency, and channel allocation.

Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.

Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared x-functionally with relevant teams to influence future strategy, messaging, and investment decisions.

Team Leadership & Development

Lead and mentor a team of Media Managers, building expertise in both brand and performance media.

Create an environment of innovation, rigor, and test-and-learn culture.

Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

Uplevel the organization's ability to make strong paid assets by sharing best creative best practices and learnings.

Qualifications

10+ years of experience in media strategy, brand marketing, or growth marketing, with a proven track record of managing $8M+ in media

Proven ability to set media strategy tied to business outcomes

Experience in Beauty or Luxury strongly preferred

Experience influencing executive-level investment decisions

Track record of scaling brands through integrated media strategy

Deep expertise in performance marketing media planning

Strong understanding of MMM, MTA, and incrementality testing

Proven cross-functional collaboration and communication skills

Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details

The expected base salary range for this position is $160,000 to $175,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1

Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com .

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disability.

Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com .

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.