Brand Manager

Job Title: Brand Manager

Location: Ewing Twp, NJ

Type: Contract

Compensation: $51 - $54 per hour

Contractor Work Model: Hybrid – onsite and remote

Hours: M-F 8:30 AM - 4:30 PM

Overview
The Brand Manager will lead the development and execution of innovative marketing strategies to drive brand growth and product success. This role involves overseeing new product initiatives from conception through launch, conducting in-depth category and consumer analysis, and collaborating with cross-functional teams to ensure alignment with business objectives. The ideal candidate will have extensive experience in consumer packaged goods, OTC, or cosmetics, with a strong focus on category analysis, marketing research, and innovation.

Responsibilities

Lead new product innovation projects, including developing strategies, conducting analyses, and validating opportunities to achieve growth targets.

Manage day-to-day operations of DTC Test & Learn initiatives.

Identify, assess, and champion new growth opportunities through consumer validation, R&D validation, operations, and financial analysis.

Leverage industry tools such as Numerator, Nielsen, and IRI data for category analysis and forecasting.

Initiate consumer research to define unmet needs and white space opportunities.

Align innovation opportunities with brand strategy and sales goals.

Lead cross-functional teams in new product initiatives.

Collaborate with the International Marketing team to drive global synergies as appropriate.

Requirements

BA/BS degree required; MBA preferred.

5-8 years of experience in Marketing/NPD within CPG, OTC, or Cosmetics sectors.

Experience in innovation, new product development, launches, and brand repositioning.

Background in category analysis, digital marketing & analytics, P&L analysis, and forecasting.

Familiarity with industry tools including Numerator, Nielsen, and IRI data.

Knowledge of consumer marketing research tools and techniques.

Benefits: System One offers eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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