Brand Manager

Brand Manager Location: Ewing Twp, NJ Type: Contract Compensation: $51 - $54 per hour Contractor Work Model: Hybrid Hours: M-F 8:30 AM - 4:30 PM
Overview Leads new product innovation projects. This highly visible position located at our Global Headquarters in Ewing, NJ will assist and independently lead Global New Product Innovation initiatives to help achieve annual growth targets.
Responsibilities Lead new product innovation projects, including developing strategies, conducting analyses, and validating opportunities to achieve growth targets
Manage day-to-day operations of DTC Test & Learn initiatives
Identify, assess, and champion new growth opportunities through consumer validation, R&D validation, operations, and financial analysis
Leverage industry tools such as Numerator, Nielsen, and IRI data for category analysis and forecasting
Initiate consumer research to define unmet needs and white space opportunities
Align innovation opportunities with brand strategy and sales goals
Lead cross-functional teams in new product initiatives
Collaborate with the International Marketing team to drive global synergies as appropriate
Requirements BA/BS degree required; MBA preferred
5-8 years of experience in Marketing/NPD within CPG, OTC, or Cosmetics sectors
Experience in innovation, new product development, launches, and brand repositioning
Background in category analysis, digital marketing & analytics, P&L analysis, and forecasting
Familiarity with industry tools including Numerator, Nielsen, and IRI data
Knowledge of consumer marketing research tools and techniques