Part-Time Social Media & Marketing Coordinator - Hawkins School of Performing Ar

Marketing & Social Media Coordinator
Part-Time Position: 15–20 Hours/Week

About the Role
Ensemble Performing Arts is seeking a part‑time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio’s day‑to‑day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels.

This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results.

We’re Looking for Someone Who Is

Highly organized and detail‑oriented

Creative and proactive

Friendly, professional, and compassionate

Comfortable working around children and families

Strong communicator and team player

Calm under pressure and solution‑oriented

Able to meet deadlines and manage multiple priorities

Passionate about arts education and community impact

Who You’ll Work With
Reports To: General Manager

Collaborates With: Programs Director, Artistic Director, Operations Director, Social Media/Creative Contractors, Graphic Designers, Leadership Team, Community Partners

What You’ll Focus On
Social Media & Content Creation

Manage the studio’s social media presence across platforms

Publish engaging posts, stories, reels, and promotional content weekly

Capture photo/video content during classes, rehearsals, performances, and events

Write captions, hashtags, tags, and calls‑to‑action

Monitor comments, messages, tags, and audience engagement

Maintain organized media libraries in shared drives and Canva

Marketing Campaigns & Enrollment Growth

Plan and execute campaigns for:

Enrollment periods

Summer camps & intensives

Performances & productions

Auditions & master classes

Maintain a rolling 90‑day marketing calendar

Coordinate messaging across social media, email, website, and print channels

Support lead generation and student enrollment goals

Email Marketing & Communications

Create and send monthly newsletters

Develop targeted e‑blasts for promotions, events, reminders, and announcements

Maintain email/contact databases through Constant Contact or similar platforms

Community Outreach & Brand Visibility

Identify local partnerships, events, schools, festivals, and outreach opportunities

Coordinate participation logistics and promotional materials

Increase studio awareness within the community

Help generate reviews, testimonials, and referral opportunities

Analytics & Reporting

Track performance metrics including reach, engagement, leads, conversions, and campaign ROI

Prepare monthly reports with insights and recommendations

Help leadership understand what is working and where to improve

Weekly Expectations

4+ social media posts per week

5+ story posts per week

Ongoing engagement and inbox monitoring

Content capture as needed

Campaign execution and scheduling

Team collaboration meetings/check‑ins

Newsletter or email campaign support as needed

How We Measure Success (KPIs)

Growth in leads and trial enrollments

Increased student registrations tied to campaigns

Social engagement and reach growth

Consistent monthly content cadence

Positive family/community sentiment

Strong brand consistency across all channels

Ideal Experience

Marketing, communications, or social media experience

Experience with Canva, Meta platforms, scheduling tools, and email platforms

Photography/video editing skills preferred

Experience in dance, arts, education, or youth‑focused businesses is a plus

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