Marketing and Social Media Coordinator

Marketing & Social Media Coordinator
Part-Time Position: 15–20 Hours/Week **

**

About the Role
Ensemble Performing Arts is seeking a part-time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio's day-to-day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels.

This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results.

We're Looking for Someone Who Is

Highly organized and detail-oriented

Creative and proactive

Friendly, professional, and compassionate

Comfortable working around children and families

Strong communicator and team player

Calm under pressure and solution-oriented

Able to meet deadlines and manage multiple priorities

Passionate about arts education and community impact

Who You'll Work With
Reports To: General Manager

Collaborates With: Programs Director, Artistic Director, Operations Director, Social Media/Creative Contractors, Graphic Designers, Leadership Team, Community Partners

What You'll Focus On
Social Media & Content Creation

Manage the studio's social media presence across platforms

Publish engaging posts, stories, reels, and promotional content weekly

Capture photo/video content during classes, rehearsals, performances, and events

Write captions, hashtags, tags, and calls-to-action

Monitor comments, messages, tags, and audience engagement

Maintain organized media libraries in shared drives and Canva

Marketing Campaigns & Enrollment Growth

Plan and execute campaigns for:

Enrollment periods

Summer camps & intensives

Performances & productions

Auditions & master classes

Maintain a rolling 90-day marketing calendar

Coordinate messaging across social media, email, website, and print channels

Support lead generation and student enrollment goals

Email Marketing & Communications

Create and send monthly newsletters

Develop targeted e-blasts for promotions, events, reminders, and announcements

Maintain email/contact databases through Constant Contact or similar platforms

Community Outreach & Brand Visibility

Identify local partnerships, events, schools, festivals, and outreach opportunities

Coordinate participation logistics and promotional materials

Increase studio awareness within the community

Help generate reviews, testimonials, and referral opportunities

Analytics & Reporting

Track performance metrics including reach, engagement, leads, conversions, and campaign ROI

Prepare monthly reports with insights and recommendations

Help leadership understand what is working and where to improve

Weekly Expectations

4+ social media posts per week

5+ story posts per week

Ongoing engagement and inbox monitoring

Content capture as needed

Campaign execution and scheduling

Team collaboration meetings/check-ins

Newsletter or email campaign support as needed

How We Measure Success (KPIs)

Growth in leads and trial enrollments

Increased student registrations tied to campaigns

Social engagement and reach growth

Consistent monthly content cadence

Positive family/community sentiment

Strong brand consistency across all channels

Ideal Experience

Marketing, communications, or social media experience

Experience with Canva, Meta platforms, scheduling tools, and email platforms

Photography/video editing skills preferred

Experience in dance, arts, education, or youth-focused businesses is a plus

About Hawkins School of Performing Arts

Hawkins School of Performing Arts is a legacy studio that has been inspiring dancers, singers, and actors for more than four decades. We are a place where first steps are celebrated, passions are discovered, and artists of all levels are empowered to grow.

At Hawkins, we believe the performing arts build more than skill, they build confidence, discipline, and heart. Through world-class training and dedicated instruction, we nurture both the artist and the individual. Whether beginning a journey or striving for the next level, Hawkins is a home where talent is developed and the human spirit is uplifted.

About Ensemble Schools

Ensemble Schools is a collaborative network of community-driven Music & Dance schools. While each school maintains its unique identity, they share resources to ensure collective success.

Who We Are

Our mission is to empower artists by safe-guarding the business that love them. Our values include:

Stewardship: We are caretakers of our local businesses and communities, helping them thrive by making it easy for our teachers to cultivate an enriching learning experience for students.

Growth: Our teachers are integral to our success, and we are committed to their professional growth. As an ever-growing partnership of music and dance schools, we seek to increase the high-quality resources provided to our schools and teachers.

Stagehands: Our Shared Services team runs in the background to support our schools. By doing this, we champion our teachers and students to be the real stars of the show!

How to Apply

Interested candidates are invited to send their resume and a brief cover letter to Allison Liedman through this portal. We embrace diversity within our artistic community and encourage all qualified individuals to apply.