Marketing and Social Media Coordinator

Marketing & Social Media Coordinator

Ensemble Performing Arts is seeking a part-time Marketing and Social Media Coordinator for Hawkins School of Performing Arts located in Folsom, CA. The Marketing & Social Media Coordinator is responsible for leading the studio's day-to-day marketing presence, digital storytelling, and campaign execution. This role combines creative content creation with strategic marketing initiatives to increase enrollment, strengthen community visibility, and ensure brand consistency across all channels.
This position manages social media, campaigns, email marketing, community outreach, creative assets, and performance reporting. The ideal candidate is both creative and organized—someone who can capture the heart of Hawkins while also driving measurable results.
We're Looking for Someone Who Is

Highly organized and detail-oriented
Creative and proactive
Friendly, professional, and compassionate
Comfortable working around children and families
Strong communicator and team player
Calm under pressure and solution-oriented
Able to meet deadlines and manage multiple priorities
Passionate about arts education and community impact
Who You'll Work With

Reports To: General Manager Collaborates With: Programs Director, Artistic Director, Operations Director, Social Media/Creative Contractors, Graphic Designers, Leadership Team, Community Partners
What You'll Focus On

Social Media & Content Creation

Manage the studio's social media presence across platforms
Publish engaging posts, stories, reels, and promotional content weekly
Capture photo/video content during classes, rehearsals, performances, and events
Write captions, hashtags, tags, and calls-to-action
Monitor comments, messages, tags, and audience engagement
Maintain organized media libraries in shared drives and Canva
Marketing Campaigns & Enrollment Growth

Plan and execute campaigns for: Enrollment periods, Summer camps & intensives, Performances & productions, Auditions & master classes
Maintain a rolling 90-day marketing calendar
Coordinate messaging across social media, email, website, and print channels
Support lead generation and student enrollment goals
Email Marketing & Communications

Create and send monthly newsletters
Develop targeted e-blasts for promotions, events, reminders, and announcements
Maintain email/contact databases through Constant Contact or similar platforms
Community Outreach & Brand Visibility

Identify local partnerships, events, schools, festivals, and outreach opportunities
Coordinate participation logistics and promotional materials
Increase studio awareness within the community
Help generate reviews, testimonials, and referral opportunities
Analytics & Reporting

Track performance metrics including reach, engagement, leads, conversions, and campaign ROI
Prepare monthly reports with insights and recommendations
Help leadership understand what is working and where to improve
Weekly Expectations

4+ social media posts per week
5+ story posts per week
Ongoing engagement and inbox monitoring
Content capture as needed
Campaign execution and scheduling
Team collaboration meetings/check-ins
Newsletter or email campaign support as needed
How We Measure Success (KPIs)

Growth in leads and trial enrollments
Increased student registrations tied to campaigns
Social engagement and reach growth
Consistent monthly content cadence
Positive family/community sentiment
Strong brand consistency across all channels
Ideal Experience

Marketing, communications, or social media experience
Experience with Canva, Meta platforms, scheduling tools, and email platforms
Photography/video editing skills preferred
Experience in dance, arts, education, or youth-focused businesses is a plus
About Hawkins School of Performing Arts Hawkins School of Performing Arts is a legacy studio that has been inspiring dancers, singers, and actors for more than four decades. We are a place where first steps are celebrated, passions are discovered, and artists of all levels are empowered to grow.
At Hawkins, we believe the performing arts build more than skill, they build confidence, discipline, and heart. Through world-class training and dedicated instruction, we nurture both the artist and the individual. Whether beginning a journey or striving for the next level, Hawkins is a home where talent is developed and the human spirit is uplifted.
About Ensemble Schools Ensemble Schools is a collaborative network of community-driven Music & Dance schools. While each school maintains its unique identity, they share resources to ensure collective success.
Who We Are Our mission is to empower artists by safe-guarding the business that love them. Our values include:
Stewardship:

We are caretakers of our local businesses and communities, helping them thrive by making it easy for our teachers to cultivate an enriching learning experience for students.
Growth:

Our teachers are integral to our success, and we are committed to their professional growth. As an ever-growing partnership of music and dance schools, we seek to increase the high-quality resources provided to our schools and teachers.
Stagehands:

Our Shared Services team runs in the background to support our schools. By doing this, we champion our teachers and students to be the real stars of the show!
How to Apply Interested candidates are invited to send their resume and a brief cover letter to Allison Liedman through this portal. We embrace diversity within our artistic community and encourage all qualified individuals to apply.