Social Media Manager

We’re looking for a bold, creative, and strategic Social Media Manager to own and amplify Dagne Dover’s presence across all social platforms. If you live and breathe content, love telling brand stories that resonate, and know how to turn insights into follows, this role is for you. You’ll lead content strategy, creation, community engagement, and daily social management to grow our audience and deepen brand love for our bag brand. You’re someone who understands how to make a brand feel human online, knows what’s trending, and isn’t afraid to experiment to see what works. You can blend creativity with analytics, and you’re comfortable being the voice behind the brand while working hand in hand with founders and team members to create compelling real content. This role reports to the VP of Marketing and works closely with the creative, marketing, and e‑commerce teams to keep our social strategy fresh, brand‑aligned, elevated, and community‑driven.

Responsibilities

Create engaging and on‑brand original social content for TikTok, Instagram, YouTube, Facebook, and LinkedIn that adheres to the Dagne brand voice and aesthetic while infusing a fresh personality and point of view.

Keep Dagne Dover content fresh and relevant by applying weekly and monthly reporting insights, researching current trends in social media, health, fashion, product design, and wellness.

Strategically increase organic social channel engagement, following, and brand loyalty with the Dagne community by staying on top of the latest trending topics and understanding the current zeitgeist.

Regularly pitch concepts for new social media series or initiatives that align with the latest viral trends while keeping the brand voice and parameters in mind.

Lead the creation and development of real‑time content and coverage of live events (including occasional weekend event coverage).

Manage all social creative briefs and asset requests.

Develop shot lists and mood board social concepts for execution at all campaign photoshoots.

Organize and archive all content and deliver final assets to members of the design and marketing team.

Share feedback, insights, and thoughtful ideas with the manager to improve processes.

Write copy for all social media captions.

Provide ongoing recommendations on the leading influencers and creators that align with Dagne brand values for content creation and gifting strategies.

Assist in managing the editorial calendar consisting of social‑created content, UGC, and content provided by other departments and strategic partners.

Perform short‑form video editing—quick and advanced editing for made‑for‑social formats.

Build and export assets including interactive formats such as gifs, slideshows, and short videos.

Monitor competitor and industry leader content to apply best practices, develop new ideas, and improve the overall social media content strategy.

Track, learn, and optimize—analyze and distribute reports on social media performance to the internal team and regularly make recommendations, updates, and improvements based on findings.

Qualifications

4+ years’ experience working in a creative environment creating content for digital platforms such as Instagram, TikTok, LinkedIn, YouTube, Facebook, Twitter, and Pinterest.

Able to pitch and execute innovative, next‑level concepts quickly.

Knowledge of Adobe CS Suite, Figma, Later, Premiere Pro, and Excel.

On‑set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns.

Consider yourself a “creator” and are eager to share and execute on new and interesting ideas.

Have a strong visual eye and a knack for creating and curating conversational, shareable content.

Comfortable behind and in front of the camera.

Self‑motivated with a desire to achieve results and excel both individually and as a team.

Passion for social media, marketing, and retail.

Personal sense of style with sporty and elevated taste.

Communicate honestly, professionally, directly, and compassionately, allowing space for others to do the same.

Understand the importance of process and communication while working on creative initiatives.

Good at managing up and across, eager to manage interns.

Confidently interface with founders and senior management to execute projects effectively.

Have personal following/influence or experience managing a brand’s social media.

Positive energy and a can‑do attitude.

Live in NYC.

The expected starting salary range is $95,000‑$100,000. The actual salary within this range will be based on relevant education, qualifications, experience, skills, performance, and business needs.

Diversity & Inclusion
Diversity, Inclusion & Belonging are important to us, as a diverse team ourselves. We’ve created a community where everyone’s uniqueness is celebrated, respected, and honored.

Founded in 2013, Dagne Dover is a digitally native, women‑owned brand that designs problem‑solving bags for all aspects of life. At its core, we aim to make lives easier through empathy and good design. We love people, and we love making people happy.

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