Director, Integrated Marketing

Description

The Director, Integrated Marketing is a strategic, data-driven leader responsible for driving customer acquisition, engagement, retention, and lifetime value through a fully integrated marketing ecosystem. This role oversees owned channels (email, SMS, CRM), paid channels (digital, social, programmatic, affiliate), and organic growth (SEO) to deliver measurable business impact.

You will lead a high-performing internal marketing team to architect full-funnel marketing programs, optimize ROAS, and create seamless, personalized CRM journeys that drive engagement and long-term loyalty.

Key Responsibilities

Strategic Leadership & Marketing Strategy
Define and execute long-term marketing strategies that translate business goals into actionable campaigns across acquisition, engagement, and retention
Analyze market trends, customer insights, and competitive benchmarks to inform strategy, channel mix, and messaging
Partner with executive leadership on forecasting, budgeting, and marketing investment decisions
Build scalable processes, playbooks, and operational frameworks to enable efficient campaign execution across all channels
Omnichannel Marketing & Customer Acquisition/Retention Integrate campaigns across paid, owned, and earned channels to deliver a cohesive, omnichannel customer experience
Lead strategies to attract new customers and increase repeat purchase, retention, and lifetime value
Build loyalty and retention programs that nurture long-term customer relationships
CRM Journeys & Lifecycle Marketing Design, execute, and optimize end-to-end CRM journeys across email, SMS, and other owned channels, guiding customers through acquisition, onboarding, engagement, and retention stages
Implement segmentation, personalization, and automation strategies to improve engagement and conversion at each stage of the lifecycle
Continuously test and refine journey flows using a test & learn approach to maximize performance
Digital Marketing & Performance Marketing Lead paid media, SEO, affiliate, and social campaigns to drive traffic, leads, and revenue
Optimize campaigns using data-driven insights to maximize paid ROAS and campaign efficiency
Develop strategies for paid search campaigns including keyword strategy, bidding, targeting, and ad optimization
Oversee paid and organic social strategies to increase engagement, awareness, and conversions
Manage affiliate programs to expand reach, drive incremental revenue, and identify new growth opportunities
Email Marketing (Lifecycle & CRM) Oversight with SVP of Zeta launch ensuring full set up of programs
Oversee the strategy and execution of email campaigns aligned with CRM and lifecycle marketing goals
Optimize email marketing through segmentation, personalization, A/B testing, and automation
Ensure email campaigns are integrated with CRM journeys for consistent, timely, and relevant messaging
Affiliate Marketing: Build and manage relationships with affiliate partners to drive revenue growth
Develop incentive programs, track performance, and optimize affiliate campaigns
Monitor and report on affiliate KPIs and ROI
SEO & Organic Growth Lead SEO strategy to drive qualified organic traffic, improve search visibility, and strengthen the brand's digital presence
Partner with content, product, and web teams to implement technical SEO and content optimization best practices
Monitor industry trends and competitive activity to maintain strong organic performance
Process Definition & Rollout / Test & Learn Establish standardized marketing processes, workflows, and reporting frameworks to ensure operational efficiency
Implement a test & learn culture across all marketing channels to continuously optimize messaging, targeting, and creative performance
Team Leadership & Operations Build, mentor, and inspire a high-performing internal marketing team focused on innovation, collaboration, and accountability
Define KPIs and develop dashboards to measure performance across channels and lifecycle stages
Present insights and recommendations to senior leadership to guide decision-making and optimize marketing impact.
Qualifications: 10-15 years of progressive marketing experience, including leadership of multi-channel marketing teams
Proven track record of maximizing paid ROAS and driving integrated marketing campaigns that deliver measurable growth.Deep expertise in CRM journeys, lifecycle marketing, omnichannel strategy, and performance marketing
Strong analytical, leadership, and stakeholder management skills