Marketing Manager

Cerro Wire LLCAs a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.Summary Description of PositionThe Marketing Manager is responsible for developing and executing integrated marketing initiatives that support Cerrowire’s commercial growth, product portfolio, and brand presence in the electrical distribution and contractor markets.This role leads marketing programs across campaign management, product marketing, digital channels, and sales enablement. The Marketing Manager partners closely with Sales, Product Management, and Innovation teams to deliver compelling messaging, effective go-to-market strategies, and high-impact marketing campaigns.The ideal candidate is a strategic and organized marketing professional who can translate business priorities into actionable marketing programs while managing multiple projects and external partners.Major Responsibility Areas and DutiesMarketing Strategy & Campaign ExecutionDevelop and execute integrated marketing campaigns that support product launches, brand initiatives, and commercial growth objectivesCreate campaign briefs, timelines, and success metrics to ensure effective execution and measurable resultsMonitor campaign performance and recommend optimizations to improve engagement and ROIProduct MarketingSupport product positioning, messaging, and value propositions for Cerrowire products and solutionsPartner with Product Management and Innovation teams to support new product commercialization and line extensionsDevelop product collateral including sell sheets, product guides, case studies, videos, and launch toolkitsSupport go-to-market planning for new products and strategic initiativesDigital MarketingManage digital marketing initiatives including website content updates, SEO-focused content, digital advertising, social media, and email campaignsCollaborate with internal teams and agencies to develop content that drives awareness, engagement, and demandMonitor digital analytics and marketing performance metrics to inform ongoing campaign optimizationSales EnablementDevelop marketing tools and resources that support the sales organization, including presentations, product guides, competitive comparisons, and FAQsEnsure sales teams and rep agencies have access to current marketing assets and product informationSupport field activation efforts for promotions and new product introductionsAgency & Vendor ManagementServe as the primary point of contact for creative, digital, and event agenciesManage scopes of work, timelines, and deliverables across vendor partnersEnsure external work aligns with Cerrowire brand standards and messagingEvents & TradeshowsSupport planning and execution of Cerrowire’s presence at key industry events such as NECA, NEMRA, NAED, and regional trade showsCoordinate booth planning, collateral, logistics, and event supportTravel as required to support major events and customer-facing marketing initiativesSkills / AbilitiesStrong project management and organizational skillsStrategic thinker with the ability to translate insights into actionable marketing initiativesExcellent written communication and content development skillsAnalytical mindset with experience evaluating marketing performance metricsAbility to manage multiple projects and priorities simultaneouslyProficiency with digital marketing tools and analytics platformsCollaborative team player able to work effectively across Sales, Marketing, and Product teamsCreative problem-solving and continuous improvement mindsetMinimum Requirements and QualificationsRequiredBachelor’s degree in Marketing, Communications, Business, or related field5+ years of marketing experience, preferably in a B2B environmentExperience developing and executing integrated marketing campaignsBackground in digital marketing, product marketing, and campaign managementExperience supporting product launches and go-to-market initiativesStrong project management and organizational skillsExcellent written, verbal, and interpersonal communication skillsAbility to manage multiple projects in a fast-paced environmentAbility and willingness to travel monthly to Cerrowire headquarters in Hartselle, ALPreferredExperience in industrial, electrical, or manufacturing industriesFamiliarity with distributor and contractor channelsExperience with marketing automation platforms, CRM systems, and marketing analytics toolsExperience managing agencies or external marketing vendorsFollowing receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.
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