Senior Product Marketing Strategist - Fintech: 25-04166

Primary Skills: Strategy-Expert, Data-Driven & Analytical Skills-Advanced, Product-Marketing-Expert, Cross-Functional-Leadership-Expert,Communication & Storytelling-Advanced

Duration:12 months (Potential to extend)

Location: San Francisco, CA

Pay Range:$85 - $87 Per Hour

Job Summary
We are seeking a Senior Product Marketing Strategist with extensive experience in fintech, lending, and banking, to lead the development and execution of go-to-market strategies and campaigns aimed at driving growth and expansion of our products and services. This role entails leveraging deep product marketing expertise to deliver insights, inform strategic decisions, and develop impactful customer experiences. The ideal candidate will excel in a fast-paced, cross-functional environment, demonstrating a strong balance of analytical acumen, strategic thinking, and leadership skills.

Responsibilities

Design and execute GTM strategies that support product and service growth.

Develop product positioning, messaging, and competitive intelligence to inform segmentation strategies.

Analyze business data to generate insights, develop business cases, and influence product roadmaps.

Create brand messages and sales presentations to enhance brand awareness and market penetration.

Conduct research and testing to optimize marketing strategies and product offerings based on market trends and customer insights.

Qualifications

Strong analytical and problem‑solving skills.

Proven track record in product marketing and cross‑functional execution.

Exceptional communication and storytelling abilities.

Industry Experience
Experience in fintech and/or lending and banking is preferred.

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