Senior Product Marketing Strategist: 25-07008

Primary Skills: CRM-Expert, Data Analytics-High, Lead Optimization-Advanced, Strategy Design-Expert, Sales Enablement-High

Contract: W2

Location: San Francisco, CA (Hybrid)

Duration: 9 months

Pay Range: $80-$85 Per Hour

JOB SUMMARY:
We are seeking a skilled Senior Product Marketing Strategist with a strong background in the B2B or SMB financial services sector. The role involves optimizing customer journeys, driving marketing personalization, and developing targeted marketing materials and campaigns to delineate the unique value of our lending products effectively. The successful candidate will collaborate closely with sales and cross-functional teams to enhance product positioning and foster growth through strategic marketing efforts.

JOB REQUIREMENTS:

Develop and optimize marketing strategies for high-value customer segments across various channels.

Collaborate with sales to create effective playbooks, scripts, and training for specific customer needs.

Design and execute targeted direct mail campaigns, including creative development and ROI analysis.

Analyze marketing campaign performance against key business metrics and provide insights for optimization.

Conduct comprehensive market analysis to identify growth opportunities and competitive advantages.

Must have Skills

Proficiency in CRM platforms like Salesforce.

Strong analytical skills with a proven track record in leveraging data for strategic marketing decisions.

Exceptional communication skills, both verbal and written.

Industry Experience:

Extensive experience in product marketing within the B2B or SMB financial services domain.

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