Senior Digital Marketing Strategist: 25-07059

Primary Skills: Digital Marketing(Expert), Conversion Optimization(Advanced), Project Management(Intermediate), Data Analysis(Intermediate), User Experience(UX)(Intermediate)

Location: Mountain View CA(#LI-Hybrid)

Contract:W2

Duration:6 months

Pay Range:$83 - $85 Per Hour

#LP

JOB SUMMARY
We are seeking a seasoned digital marketing professional with a robust background in strategizing and implementing web conversion optimizations for our QuickBooks Web Marketing team. This role demands a strategic thinker who is adept at executing testing plans and marketing strategies to enhance the web experience for small business customers, with a strong focus on optimizing the purchasing journey. The successful candidate will engage in cross-functional collaboration with Design, Content, Product Marketing, Analytics, Web Operations, and Engineering teams to drive project execution and achieve conversion goals.

JOB REQUIREMENTS

C ollaborate on web/audience strategies, create testing plans, and execute web marketing strategies focused on conversion optimization.

Support execution and validation of pricing and purchasing flow updates or promotions.

Partner with analytics to plan measurements and analyze results of web tests.

Analyze engagement and performance data for customer behavior insights and hypothesis development.

Project management across functions to ensure timely and successful web project executions.

Must Have Skills

Strong proficiency in digital marketing and conversion optimization.

Excellent project management and cross-functional collaboration abilities.

Expertise in data analysis to drive marketing decisions.

Industry Experience

At least 5 years of experience in digital marketing, preferably with a focus on web conversion within the finance or software industry.

Education

BA/BS degree in a relevant field required.

#J-18808-Ljbffr