Brand PR Specialist Job at Celsius Holdings, Inc. in Boca Raton

Overview

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’reALANI NU®— confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’reROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.
Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized.
Brand PR Specialist
In-Office:

Based full-time at CELSIUS® Headquarters in Boca Raton, FL
Travel Requirements:

This position requires up to 15% domestic travel.
People Management Responsibilities:

No
Role Type:

Full-Time
Position Overview

Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on driving high-impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities.
3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus).
Proven ability to drive earned media outcomes across high-profile launches or tentpoles.
Demonstrated ability to incorporate AI technology into PR and communications workflows. Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.
Experience developing partnerships across creators, brands, and/or licensed/IP with clear results.
Strong writing, narrative-building, and stakeholder management skills; confident in fast-moving environments.
Experience managing agencies and navigating complex cross-functional partner groups.
Strong writing and media relations skills
Experience securing earned media
Passion for sports, culture and entertainment
Core Competencies
Relentless drive to maximize opportunities and succeed
Positive energy that inspires confidence and leadership among peers and partners
Consumer-first mindset
Strong storytelling, creativity and the imagination to solve challenges in unique ways
Attention to detail and high-quality work output
Ability to translate cultural trends into PR opportunities
Strong project management and prioritization skills
Comfort working across multiple projects under tight deadlines with high visibility initiatives
Collaborative, one-team approach
Responsibilities

Develop and lead the earned + shared media and partnerships approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.
Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.
Strategy & Planning

Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries.
Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&As, briefing docs) to ensure clear, consistent messaging.
Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR-forward experiential moments when relevant.
Earned & Shared Media

PR & Earned Media Execution

Execute PR strategies that generate national, local, and earned social media coverage
Develop and pitch proactive PR-driven stories
Build relationships with key media
Draft press materials and media briefs
Content & Storytelling Development
Translate marketing initiatives into compelling narratives
Support always-on storytelling pipeline
Ensure brand voice consistency
Cross-Functional Collaboration

Partner with Brand Marketing, Partnerships and Influencer teams
Support athlete and artist partnerships and activations
Coordinate closely with internal stakeholders to ensure alignment on messaging, timing, and amplification strategies
Act as a liaison between PR, marketing, and external partners to streamline execution
Support integration of PR into 360 campaign planning from ideation through execution
Align PR with key launches and campaigns
Media Monitoring & Reporting

Track and analyze media coverage
Report on performance and insights
Analyze sentiment, message pull-through, and competitive share of voice
Develop recaps and post-mortem reports with actionable insights
Leverage monitoring tools to inform proactive storytelling opportunities
Identify trends and opportunities
What Success Looks Like (First 6–12 Months)

Consistent earned media coverage across campaigns
Strong media relationships
High-quality storytelling
Measurable earned media growth
Benefits

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
Note: The base pay range information and EEO statements have been retained in text but not formatted as separate HTML blocks to maintain focus on job responsibilities and qualifications.

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