Paid Search Media Specialist

Overview
Paid Search Media Specialist will be responsible for developing, managing, and optimizing pay-per-click (PPC) advertising campaigns across various digital platforms, including Google Ads, Bing Ads, and social media channels. This role is crucial for driving qualified traffic, increasing conversions, and maximizing return on investment (ROI) to achieve our business objectives. The ideal candidate will possess a strong understanding of search engine marketing (SEM), a passion for achieving measurable results, and excellent analytical and communication skills.

Responsibilities
With your expert knowledge of the search landscape, you will work with key CLIENT partners to keep internal leadership and stakeholder teams educated on channel strategy, performance, and optimizations.

You will engage and influence stakeholders across CLIENT and at our agency partners to ensure the quality of CLIENT’s search engine marketing strategy through the development and implementation of media plans, media buying, and campaign optimization.

Additional responsibilities include performing research and analysis to define market segments, understand the competitive landscape, establish product, service, and promotional priorities, coordinate with functional areas to ensure marketing priorities are consistent with corporate strategic and operational plans, assess market penetration and customer satisfaction, create and oversee production of promotional materials to support product and sales initiatives, and identify and implement procedures and systems to ensure marketing activities are efficient and meet customer needs.

Qualifications

4 or more years of experience in paid search advertising, SEO, and/or digital marketing, including at least 2 years in paid search media planning and buying, ad operations, media measurement and analytics, account/client management.

Ability to analyze data, optimize, and ensure campaign goals are fully met.

4 or more years of progressive related experience in digital advertising (paid social, programmatic, paid search), digital marketing, or digital media strategy, with at least 2 years in media planning and buying, ad operations, measurement and analytics, account/client management.

Experience using Google Ads, Bing Ads, and SA360.

Benefits
Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans. Employees also have access to an employee stock purchase program (ESPP) and a 401(k) with a company match after 12 months of tenure. A Health Savings Account (HSA) is available on HDHP plans. SupportLinc Employee Assistance Program (EAP) provides up to 8 free counseling sessions. Additional professional development opportunities include on-demand training, certification preparation, and access to industry courses and seminars.

Equal Opportunity
Everforth Apex is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. We consider qualified applicants with criminal histories in a manner consistent with applicable law.

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