Marketing Manager

Technogym inspires 70million daily users to train using our innovative & engaging solutions for fitness, sport and health . By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.
Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO ! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!
Your Role We are looking for a results-driven, creative Marketing Manager, who will be responsible for ensuring the successful delivery of all integrated campaigns and marketing initiatives for the Hospitality and Residential segment. In this role, you will be responsible for ensuring the successful delivery of all integrated campaigns and marketing initiatives for the US market. You will leverage your expertise in brand marketing to ensure consistency and impact for both consumers and operators. Additionally, you will manage all communication efforts, crafting compelling content across digital platforms, social media, and traditional media to engage our target audience and enhance brand visibility. This position reports to the VP of Marketing and works on-site at our Jersey City offices.
Your Impact Define the marketing strategy and brand positioning in the region, considering industry evolution and corporate strategy
Oversee Trade Marketing activities to ensure brand consistency and results, managing market insights acquisition and segmenting the market
Develop the marketing plan with the correct mix of campaigns, initiatives, and events to achieve targets for brand awareness, leads, revenues, margins, and profitability
Direct the deployment of sell-in and sell-out tools (events, mailings, web marketing) to generate awareness, leads, orders, and sales in line with sales segment strategies
Implement digital marketing and e-commerce plans to support new product launches, market solutions, and service launches, increasing traffic, leads, and sales
Monitor ROI of marketing investments through pre- and post-analysis of results, ensuring consistency across the product marketing mix: Pricing, Product, Promotion and Distribution
Ensure effective local market launches by combining marketing activities and creating partnerships with key industry influencers, following HQ Marketing guidelines
Utilize CRM for clean and up-to-date market data to improve sales force productivity and ensure quality layout and project design in line with corporate standards
About You What you should bring:
6+ years’ experience in similar role and in fast-paced multinational environments
Bachelor's degree in Marketing strongly preferred
Ability to think and act strategically and drive the organization toward strategy execution
Experience in brand positioning and identity development
Expertise in digital marketing strategies, lead generation techniques, and project management
Proficiency in market analysis, customer insights acquisition, and interpreting data and metrics to inform strategies
Experience collaborating with product, sales, and other departments to achieve business objectives
Ability to work on-site 5 days a week
What We Offer Salary $105,000 - $115,000 commensurate with experience
Comprehensive medical, dental, and vision insurance - effective first day of employment
401(k) with company match
PTO - vacation, holidays, and sick time
On-site gym
Technogym is an Equal Opportunities Employer We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

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