Digital Strategist

Location: New York City, NY (4 days onsite)

Salary: $90,000 – $125,000 total comp

The Company
This is a high-growth business scaling its marketing function at pace, with significant investment going into performance marketing and customer acquisition. The team is expanding rapidly and looking for individuals who can take ownership, drive results, and help bring structure to a fast-moving environment.

The Role
As a Paid Media Manager, you will own the execution and optimisation of multi‑channel paid media campaigns across Google and Paid Social. This is a hands‑on role with direct impact on revenue performance, where you will be responsible for driving measurable outcomes across acquisition channels.

You will work cross‑functionally and alongside agency partners to ensure campaigns are optimised effectively and aligned to overall business goals.

Key Responsibilities

Plan, execute, and optimise campaigns across:

Google Ads (Search, Shopping, YouTube)

Paid Social (Meta)

Display and programmatic channels (oversight)

Drive performance across key metrics including ROAS, CPA, and conversions

Analyse campaign performance and implement data‑driven optimisations

Manage and coordinate with external agency partners

Ensure a cohesive cross‑channel strategy across all paid media efforts

Build structure and improve processes within a growing marketing function

Your Skills & Experience

3+ years of hands‑on experience in Paid Media (Search and/or Social)

Strong experience with Google Ads and/or Meta Ads Manager

Proven track record of improving campaign performance (ROAS, CPA, conversions)

Experience in DTC, ecommerce, or other revenue‑driven environments

Strong analytical mindset with the ability to interpret data and act on insights

Comfortable working in a fast‑paced, evolving environment

Experience managing stakeholders or agency relationships is a plus

Competitive salary with bonus included in total compensation

Opportunity to join a rapidly scaling business with strong growth

High ownership and visibility within the marketing function

Collaborative and fast‑paced team environment

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