Paid Media Lead

Making Science is an international digital acceleration company with over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

Making Science was ranked 15th in the FT1000: Europe's Fastest-Growing Companies 2023. Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Our team is composed of digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.

Making Science is People Centric, and we actively bet on our employees! We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person’s contribution is essential to achieve our success.

We believe in the power of diversity and the value of inclusion. At Making Science, our unique experiences, backgrounds, and perspectives are what drive our innovation and success. We are dedicated to providing an equitable hiring process and an inclusive work environment where all individuals are respected and feel they belong. Join us and bring your whole self to work!

Global Platform Management: Powering Digital Acceleration
At Global Platform Management, our mission is to be the engine of digital acceleration for our clients. We leverage our expertise across the digital ecosystem (Google, Meta, Amazon, etc.) to connect with users at the right time and place through innovative marketing strategies.

Our DNA is the synergy between technology and data. We make data useful, transforming analytics and content into measurable assets for media activation. We employ our end-to-end capabilities and advanced solutions, including our AI division, RAISING, with technologies like ad-machina and Gauss AI, to maximize the efficiency and profitability of our clients' investments.

At Global Platform Management, we don't just talk; we focus on results. As a large team, we foster collaborative work and continuous learning—values that are at the heart of Making Science. We face every challenge with a smile, convinced that our positive energy is the catalyst for our clients' success. We are a winning team that enjoys our work and constantly challenges ourselves to grow both professionally and personally.

What we’d like you to do
We are seeking a strategic and analytical leader to own the development, activation, and optimization of our clients' paid media investments. In this role, you will be the central architect of full-funnel media strategies, translating high-level business goals into sophisticated activation plans. You will manage the entire campaign lifecycle from strategic planning to measurement, ensuring flawless execution and driving actionable insights. This position requires a player‑coach mentality—someone who can provide high-level strategic direction while also mentoring a team and ensuring technical and executional excellence.

Strategic Media Planning: Develop and execute full-funnel, cross‑channel paid media strategies (Google, Meta, LinkedIn, Programmatic) aligned with client objectives and KPIs, translating business goals into actionable activation plans.

Campaign Leadership: Oversee the end‑to‑end management of paid media campaigns, ensuring flawless execution, optimal budget allocation, and continuous testing to drive performance.

Measurement & Data Accuracy: Build and maintain robust tracking and measurement frameworks (e.g., GTM, server‑side solutions) to ensure complete data integrity and enable precise performance analysis.

Insights & Optimization: Analyze campaign results to extract actionable insights, identify trends, and present strategic recommendations that inform business growth and innovation.

Innovation & Leadership: Champion emerging platforms, tools, and beta opportunities to foster innovation, enhance team expertise, and maintain a competitive edge in the digital media landscape.

What we’d like you to bring

From 5 to 10+ years of hands‑on experience in paid media campaign management. Experience leading activation teams onsite and remote.

Expertise in managing large‑scale campaigns on Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads.

Deep, hands‑on proficiency with major social advertising platforms, especially Meta Ads and LinkedIn Ads.

Proven experience executing campaigns within programmatic DSPs (e.g., DV360, The Trade Desk).

Strong command of Google Analytics (GA4) for performance analysis and reporting.

Experience with tag management solutions, particularly Google Tag Manager (GTM), for conversion tracking setup and troubleshooting.

Highly analytical with a data‑driven mindset.

Strong communication skills for collaborating with teams and explaining complex topics to stakeholders.

Ability to lead, mentor, and guide junior team members.

Perks of joining us
We offer a competitive salary according to your worth and experience.

We care about a healthy work‑life balance. You can count on having flexible working hours and the possibility to work from home.

Health, vision, and dental insurance included. 401k plan with company contribution.

The opportunity to meet our international team with our Ambassadors Program.

15 paid days off per year of holidays (plus bank holidays).

You will never stop learning with us: subsidized training, free language classes, learning capsules, an e-learning platform, and many more.

Feedback is part of our day to day lives. We recognize a job well done through a continuous feedback model.

The opportunity to work in a fast‑growing company with peers who will challenge you to grow each day.

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