Digital Marketing Strategist

Opportunity
Are you a hands-on performance marketing professional who knows how to turn channel strategy into measurable growth? Natural Factors is looking for a

Digital Marketing Strategist

to help scale our digital presence across paid media, retail media, affiliate, influencer, and owned channels. In this role, you’ll drive performance optimization, translate data into action, and play a key role in scaling customer acquisition, improving marketing efficiency, and shaping our digital growth strategy. You’ll also help define how our brand shows up across digital touchpoints while balancing growth, brand integrity, and compliance in the wellness space.

We are a leading manufacturer of nutritional supplements dedicated to enhancing the wellbeing of our customers.

This position pays:

$90,000 - $115,000/year

Schedule: Monday to Friday 8:00am – 4:30pm. Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA.

A Day in The Life of a Digital Marketing Strategist
Paid & Retail Media Leadership

Plan, execute, and optimize paid media across Google Ads, Amazon DSP & Sponsored Ads, Meta, TikTok, YouTube and retail media networks, balancing brand awareness with performance-driven acquisition

Own performance outcomes across CAC, ROAS, ACOS, CLTV, CPM, CPC, and other channel-specific KPIs

Affiliate & Influencer Marketing

Own and execute affiliate, influencer, and creator partnerships, including partner recruitment, activation, relationship management, and performance optimization

Drive partner performance across awareness and conversion goals including metrics such as reach, clicks, engagement, CPA and ROAS

Owned Channels & Brand Support

Lead owned social media execution and optimization

Partner with brand, content, and CRM stakeholders to improve website, email and SMS performance in support of conversion and engagement goals

Data, Insights & Optimization

Develop dashboards, reporting, and insights to guide performance improvements

Analyze customer behavior, audience segments, and funnel performance

What We're Looking For From You

Bachelor’s degree in Marketing, Communications, or a related field

5+ years of hands‑on digital marketing experience with a strong focus on performance marketing, paid media, and measurable growth

Proven experience managing integrated campaigns across paid search, retail media, paid social and other acquisition-focused digital channels

Experience managing affiliate, influencer or creator partnerships

Proven experience analyzing channel, audience and funnel performance, translating data into actionable strategy, optimization and investment decisions

About Us

A purpose‑driven company committed to employees and improving the health and well‑being of people and the planet

We’re building and evolving our digital marketing capabilities and are looking for someone excited to help shape and scale that growth to directly impact business success

A dynamic and collaborative work environment where your expertise makes a real impact

Benefits

A competitive total compensation package

Best‑in‑class benefits because we care about your health and wellness

Physical Health

Outstanding medical, dental, vision plans

Health and dependent FSA

Employer‑paid life and long‑term disability insurance

Financial Health

401(k) with company match

Financial planning and education sessions

Discount on company products

Safety footwear allowance

Shift differentials for afternoon and night shift positions

On‑demand pay

Emotional Health

Wellness days – 10 days per year to use for personal days, mental health days, or sick days

Vacation days – 15 days per year

10 paid holidays per year

Employee Assistance Program (EAP)

Employee appreciation events and lunches

Equal Opportunity Statement
This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Only electronic applications can be accepted.

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