Senior Marketing Manager

Senior Marketing Manager
Reporting Structure: Reports to Marketing Director, The Bastion Collection

The Bastion Collection is seeking a full-time Senior Marketing Manager to support its restaurant concepts in Houston, New York, and Miami. This role will be Houston-based, with involvement across all Bastion properties. This position blends marketing with on-property support, requiring a highly organized, creative individual with strong personal skills and a natural ability to thrive in fast-paced environments. Ideal candidates have 5+ years of experience, with hospitality or luxury experience preferred.

Cross-Functional Coordination

Senior Marketing Manager for The Bastion Collection portfolio, inclusive of all Miami, New York, and Houston properties.

Serve as the on-property liaison between the Bastion Corporate Marketing Department and the on property operational and culinary teams.

Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.

Content Creation & Social Media

Manage the creation and execution of a monthly content calendar for both the restaurant and club.

Write engaging captions and develop creative for Instagram posts, Stories, and Reels.

Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the-scenes content.

Oversee community management by responding to DMs, comments, and engaging with the local community.

Track social media analytics and adapt strategy accordingly.

Email Marketing & CRM

Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications.

Support in managing and optimizing the SevenRooms CRM database.

Track engagement metrics and report on campaign performance.

Digital Marketing

Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings

Coordinate paid ad campaigns

Support operations team on management of reviews

Booking & Digital Platforms

Ensure third-party booking platforms (Resy, OpenTable) are fully optimized, aligned with the brand’s tone and visual identity.

Provide updated copy and curated image assets regularly in collaboration with the Director of Restaurants.

Website Management

Maintain and update the website, including hours of operation, menus, programming details, and imagery.

Facilitate and direct all website inquiries

Photo & Video Content

Assist in coordinating all photo and video shoots for all properties.

Maintain an organized asset library for ongoing content use.

Collateral & Creative Production

Execute and maintain all marketing collateral (digital and print)

Coordinate the design (through agencies/freelancers), printing, and rollout of materials such as:

Menus

Event signage

Partnership assets

Digital invitations

Various promotional collateral

Partnerships, Programming & Events

Assist in the planning and execution of all brand partnerships, seasonal activations, and in-house programming (ex: holidays, DJs, tastings, panels).

Ensure all external-facing communications and assets align with the brand.

Develop and manage timelines, production schedules, and marketing rollouts tied to programming and events.

Coordinate with PR and media partners as needed.

PR/Media

Work to ensure that the agency of record has any/all information/assets needed to properly promote the property

Manage logistics surrounding media/press visits

Copywriting & Brand Voice

Craft elevated copy across all communications: social, web, email, collateral, and events.

Ensure all messaging reflects each concept’s tone

Support storytelling efforts around chefs, design, seasonality, and restaurant identity.

Seia Club Miami - specific responsibilities
Membership Marketing & Communications Support

Collaborate closely with the Membership team to support all internal member communications and ensure alignment with brand voice.

Provide membership team approved language/imagery for updating content within the members-only app (PeopleVine), including announcements, event details, and programming highlights

Partner with the Membership team to develop and execute all member-facing communications, including email campaigns, digital collateral, and in-app messaging.

Support the marketing and promotion of all Member Programming initiatives.

Support with the development of communication materials for programming, such as:

Event invitations

Weekly digests

On-site signage

Member experience collateral

Compensation: Competitive salary

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