Senior Marketing Manager
Reporting Structure: Reports to Marketing Director, The Bastion Collection
The Bastion Collection is seeking a full-time Senior Marketing Manager to support its restaurant concepts in Houston, New York, and Miami. This role will be Houston-based, with involvement across all Bastion properties. This position blends marketing with on-property support, requiring a highly organized, creative individual with strong personal skills and a natural ability to thrive in fast-paced environments. Ideal candidates have 5+ years of experience, with hospitality or luxury experience preferred.
Cross-Functional Coordination
- Senior Marketing Manager for The Bastion Collection portfolio, inclusive of all Miami, New York, and Houston properties.
- Serve as the on-property liaison between the Bastion Corporate Marketing Department and the on property operational and culinary teams.
- Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
Content Creation & Social Media
- Manage the creation and execution of a monthly content calendar for both the restaurant and club.
- Write engaging captions and develop creative for Instagram posts, Stories, and Reels.
- Produce and publish weekly Reels showcasing programming, partnerships, chef spotlights, and behind-the-scenes content.
- Oversee community management by responding to DMs, comments, and engaging with the local community.
- Track social media analytics and adapt strategy accordingly.
Email Marketing & CRM
- Own the creation and deployment of all email marketing campaigns for all Bastion properties, including newsletters, event invites, and promotional communications.
- Support in managing and optimizing the SevenRooms CRM database.
- Track engagement metrics and report on campaign performance.
Digital Marketing
- Coordinate/support all digital marketing efforts, ensuring the maintenance of Google/Yelp and all other third party listings
- Coordinate paid ad campaigns
- Support operations team on management of reviews
Booking & Digital Platforms
- Ensure third-party booking platforms (Resy, OpenTable) are fully optimized, aligned with the brand’s tone and visual identity.
- Provide updated copy and curated image assets regularly in collaboration with the Director of Restaurants.
Website Management
- Maintain and update the website, including hours of operation, menus, programming details, and imagery.
- Facilitate and direct all website inquiries
Photo & Video Content
- Assist in coordinating all photo and video shoots for all properties.
- Maintain an organized asset library for ongoing content use.
Collateral & Creative Production
- Execute and maintain all marketing collateral (digital and print)
- Coordinate the design (through agencies/freelancers), printing, and rollout of materials such as:
- Menus
- Event signage
- Partnership assets
- Digital invitations
- Various promotional collateral
Partnerships, Programming & Events
- Assist in the planning and execution of all brand partnerships, seasonal activations, and in-house programming (ex: holidays, DJs, tastings, panels).
- Ensure all external-facing communications and assets align with the brand.
- Develop and manage timelines, production schedules, and marketing rollouts tied to programming and events.
- Coordinate with PR and media partners as needed.
PR/Media
- Work to ensure that the agency of record has any/all information/assets needed to properly promote the property
- Manage logistics surrounding media/press visits
Copywriting & Brand Voice
- Craft elevated copy across all communications: social, web, email, collateral, and events.
- Ensure all messaging reflects each concept’s tone
- Support storytelling efforts around chefs, design, seasonality, and restaurant identity.
Seia Club Miami - specific responsibilities
Membership Marketing & Communications Support
- Collaborate closely with the Membership team to support all internal member communications and ensure alignment with brand voice.
- Provide membership team approved language/imagery for updating content within the members-only app (PeopleVine), including announcements, event details, and programming highlights
- Partner with the Membership team to develop and execute all member-facing communications, including email campaigns, digital collateral, and in-app messaging.
- Support the marketing and promotion of all Member Programming initiatives.
- Support with the development of communication materials for programming, such as:
- Event invitations
- Weekly digests
- On-site signage
- Member experience collateral
Compensation: Competitive salary
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