Site Marketing Manager

Location: Portland / Hybrid 3-4 days in office

Evelyn & Bobbie is revolutionizing an industry. We are a fierce team of individuals committed to creating more comfortable, more supportive intimate apparel for women. We question limitations, simplify problems, and use science for solutions. We believe in doing things better every day. Now eleven years old, Evelyn & Bobbie is experiencing rapid growth, and we are expanding our team of career-minded professionals who strive to impact society in meaningful ways through our products and our message.

We have an invitation waiting for a Site Marketing Manager who sees the website as both a brand canvas and a growth engine. This role shapes how our brand shows up online and how customers understand and move through the product. The ideal candidate has strong taste, sharp attention to detail, and moves easily between strategy and execution. In this role, you will be successful if you build a clear, cohesive, and high-performing site that drives conversion and strengthens the brand.

Responsibilities

Own the on-site experience across homepage, PDPs, collections, and key customer journeys

Translate brand and product strategy into clear, compelling on-site storytelling

Shape how the brand shows up through language, structure, and merchandising decisions

Own site updates end to end—from concept through execution

Lead the on-site rollout of new products, colors, and initiatives, ensuring launches feel cohesive and intentional

Manage evergreen programs and product sets, guiding customers clearly into the line

Use data and customer insights to refine product positioning and improve clarity, flow, and conversion

Identify opportunities for optimization and implement solutions

Partner with Brand, Creative, Product, and Growth to ensure alignment across teams

Test and iterate thoughtfully, balancing experimentation with long-term brand integrity

Take on additional responsibilities as needed in a fast-growing, nimble environment

Qualifications

3–6 years of experience in DTC ecommerce, site marketing, or a closely related role

Strong brand instinct and understanding of how language, design, and structure work together

Analytical mindset with comfort using data to inform decisions

Ability to own work end to end and execute with minimal oversight

Excellent written communication skills and attention to detail

Strong cross-functional collaboration skills

Experience with Shopify and common analytics or testing tools preferred

Experience in apparel, intimates, or other fit-driven categories preferred

Responsible Time Off (“RTO”)

10 paid holidays, annually

Generous PPO medical, vision, and dental insurance

Up to 3% match on retirement contributions

Discounts on company products

An opportunity to make your mark and develop a legacy

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