Digital Advertising Manager Job Description

Volunteer Digital Advertising Marketing Manager Job Description
Reports to: Chief Executive Officer
Location: Spokane, WA
Believe In Me is seeking an experienced and enthusiastic Volunteer Digital Advertising Marketing Manager to help our marketing and fundraising teams. You will be responsible for creating digital advertising campaigns and assisting with the management of the Foundation’s Google Ads, Facebook, and LinkedIn paid advertising accounts. Your passion for digital advertising as a communications tool will result in the adoption and implementation of best practices across all channels.
The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in research and analysis in order to consistently improve the Foundation’s digital advertising practices over time.
Volunteer Digital Advertising Marketing Manager Responsibilities
Develop, monitor and update ad strategies based on data and testing to include multi-step/retargeting ad strategies
Work with Director of Marketing to ensure goal and strategy alignment, as well as to maintain brand consistency
Create ads for use on Google, Facebook, and LinkedIn, and oversee the creation of ad copy and images/videos in alignment with your strategy
Collaborate with the marketing team to develop additional funnels/ assets for ad campaigns
Perform A/B testing to identify optimal combination of creative, audience targeting, and budget
Launch and monitor ad tests and make adjustments based on ad results
Identify and implement ad strategies for additional and emerging platforms based on our target audience
Monitor, track and report weekly and monthly results
Volunteer Digital Advertising Marketing Manager Requirements
Minimum of 4 years marketing experience in event promotion and marketing
Proficient and extremely experienced with Google, LinkedIn, and Facebook ads manager platforms
Ability to study the running campaigns and constantly coming up with ideas and tweaks to improve the performance
Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to the artist.
Work well in a team environment
Ability to prioritize and meet deadlines
Excellent organizational skills and attention to detail
Ability to recognize and define problems, collect information, establish facts and implement innovative solutions.
Entertainment industry experience preferred.
Strong regional relationships with media outlets preferred.
Exceptional organizational skills; Strong attention to detail
Strong computer skills, including MS Office and spreadsheets