Social Media Coordinator

Social Media Coordinator Crystal Springs Resort is seeking a Social Media Coordinator to lead the day-to-day creation, capture and publishing of organic/scheduled social content across our Resort brands. This role is hands-on and fast-paced, focused on bringing the guest experience to life through compelling, on-brand storytelling.
You will work closely with the marketing team to ensure all content aligns with campaigns while maintaining a consistent, elevated resort brand presence across platforms.
This role supports multiple resort outlets including hotel, spa, dining, golf, weddings and events. Based in Hamburg, NJ with a hybrid schedule (up to 2 remote days/week).
What You'll Do (Daily Focus) Capture and create photo + video content across the resort (events, dining, scenery, guest experience)
Edit and publish daily content across social platforms (primarily Instagram, Pinterest & TikTok) on multiple Resort accounts
Write clear, engaging captions aligned with brand voice
Plan and execute content calendars in partnership with marketing
Attend shoots, events and activations to gather real-time content
Manage and schedule posts using social media tools (Later, etc.)
Monitor engagement, comments and performance metrics
Engage with all accounts, by following, liking, sharing, commenting, etc.
Identify trends and recommend content ideas to increase reach and engagement
Ensure visual and messaging consistency across all platforms
Collaborate with internal teams to support campaigns, promotions, events and seasonal initiatives
What You Bring 2+ years experience in social media or content creation preferred
Strong photo/video capture and editing skills (Premiere Pro or similar)
Experience with social scheduling platforms (Later, etc.)
Basic design skills (Adobe Creative Suite & Canva a plus)
Strong copywriting and storytelling ability
Highly organized, detail-oriented and able to manage multiple projects efficiently
Comfortable working in a fast-moving, collaborative environment
Must be able to work a flexible schedule, including occasional evenings/weekends
Portfolio required — we want to see your style.
Enjoy Crystal Springs Employee Perks
30% Dining, Retail & Spa Discounts
Discounted Hotel Stays
Complimentary Golf
Access to Resort Events & Festivals
Discounted Minerals Sports Club Membership