MANAGER OF SALES AND MARKETING

Minimum Qualifications Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years of managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description Under the direction of the Executive Director of Thunderbird Executive Education (EE), the Manager of Sales and Marketing is responsible for driving revenue growth through ownership and execution of the end-to-end marketing and sales funnel for Executive Education offerings, including Open Enrollment, On-Demand, and Custom Client programs. Once leads are acquired and generated, this position is primarily responsible for nurturing and converting leads to contribute to revenue growth for executive education offerings.
This role is accountable for lead generation for custom programs, and accountable for pipeline development, opportunity progression, and enrollment conversion for open enrollment course offerings, working across digital acquisition, CRM-driven funnel management, and direct collaboration with sales, faculty, and leadership. The position blends strategic oversight with hands‑on execution and is measured primarily by pipeline value, conversion rates, and closed revenue.

Responsibilities

Own and manage the marketing and sales pipeline, post lead acquisition through enrollment and deal close, across all Executive Education offerings.

Own and manage all organic Thunderbird Executive Education social media channels and postings, responsible for the comms calendar for all EE news and postings.

Drive revenue growth through qualified lead generation, opportunity nurturing, pipeline acceleration, and conversion optimization.

Establish and manage clear funnel stages, qualification criteria, and handoffs to ensure predictable revenue outcomes.

Forecast pipeline health, enrollment targets, and revenue performance; report regularly on progress and risks.

Develop and execute multi-channel demand generation strategies to acquire individual learners and organizational clients.

Design and optimize conversion pathways including landing pages, forms, nurture journeys, and retargeting strategies.

Desired Qualifications

Proven experience managing marketing and sales pipelines with direct accountability for revenue outcomes.

Demonstrated success driving enrollments, subscriptions, or B2B sales in education, professional services, or complex offerings.

Strong experience with CRM systems (Salesforce preferred) and marketing automation platforms.

Expertise in digital acquisition channels, including paid search, paid social, display, retargeting, and conversion optimization.

Experience implementing and optimizing lead scoring and qualification models; nurture and conversion workflows; and funnel analytics and attribution reporting.

Strong analytical skills with experience using tools such as Google Analytics, dashboards, and performance reporting platforms.

Ability to forecast pipeline performance and manage toward revenue targets.

Experience working with domestic and international audiences preferred.

Strong project management and prioritization skills in fast-paced, deadline-driven environments.

Demonstrated ability to build trusted relationships with internal stakeholders and external partners.

Experience implementing all aspects of marketing operations, including account segmentation, scoring, nurturing, advertising, automation, progressive profiling.

Evidence of effective communication skills.

Evidence of successfully building and optimizing marketing technology stacks to support various stages of the sales and marketing funnel; this proficiency in technology includes a keen understanding of marketing automation platforms, account-based marketing tools, and customer relationship management systems.

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse.

Frequently required to stand for varying lengths of time and walk moderate distances to perform work.

This position receives general review of objectives.

Salary Position Salary Range: $65,000 - $75,000; to commensurate with education and experience.

EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

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