Social Media Manager

Social Media Manager
Brand • Full-Time • Reports to Director of Marketing

ABOUT BRANDED BILLS
Branded Bills is a premium headwear company built on the belief that the right hat can define a brand, tell a story, and create a lasting impression. From our made‑to‑order custom program to our retail line, we obsess over quality, craft, and the details that make headwear iconic. Our in‑house creative team produces world‑class photography, video, and design — and our social channels are the stage where it all comes to life. We’re looking for a Social Media Manager who doesn’t just manage content — they own the brand’s voice online, turn great creative into growth, and treat every post as an opportunity to deepen our community and drive real business results.

THE OPPORTUNITY
We have exceptional creative assets, a strong brand identity, and a team of talented photographers, videographers, and designers ready to execute. What we need is a strategic mind who can connect those assets to a cohesive narrative, build an audience, and move the needle on both brand equity and revenue. You will be the architect of Branded Bills’ social presence — setting the vision, owning the strategy, and executing with precision across every channel we operate.

WHAT YOU'LL OWN
Brand Storytelling

Develop and maintain a content strategy that tells the full Branded Bills story — product quality, brand culture, custom capabilities, and community.

Build content calendars that balance company selling silos, product‑forward storytelling, lifestyle content, behind‑the‑scenes, and cultural moments.

Work hand‑in‑hand with our creative team (photographers, videographers, designers) to brief, curate, and direct content that is purposeful.

Showcase consistent brand voice and visual identity across every platform and every post, ensuring content is platform native, culturally relevant, and optimized for engagement and performance.

Social as a Revenue Channel

Develop a strategic approach to social commerce that drives revenue without compromising brand integrity — blending organic and paid‑adjacent content seamlessly.

Leverage platform‑native shopping tools (Instagram Shop, TikTok Shop, link‑in‑bio optimization) to create frictionless purchase paths.

Track and report on social‑attributed revenue, conversion rates, and ROI to continuously optimise the content‑to‑commerce funnel.

Partner with marketing on promotions, launches, and seasonal campaigns to ensure social amplification is strategic and well‑timed.

Affiliate, UGC & Product Seeding

Own the end‑to‑end social partnership process — conducting outreach to potential collaborators, negotiating rates and deliverables, identifying product needs, monitoring content, and ensuring every partnership is executed seamlessly from first contact to final reporting.

Build and manage a proactive product seeding program, identifying the right creators, athletes, and tastemakers who align authentically with the Branded Bills brand.

Develop a UGC strategy that incentivises customers and community members to create and share content organically, building social proof at scale.

Establish and grow an affiliate program, identifying and nurturing partners who can drive both reach and revenue.

Manage influencer relationships from outreach through reporting, ensuring clear expectations, authentic integration, and measurable outcomes.

Manage and allocate budget for influencer, affiliate, and UGC campaigns, optimising efficient spend across partnerships to maximise reach, engagement, and ROI.

Trends, Timeliness & Cultural Relevance

Monitor emerging trends, platform algorithm changes, and cultural moments to identify and act on opportunities that elevate our presence.

Move quickly and decisively on trend‑driven content, working within our creative ecosystem to produce timely, high‑quality responses.

Build a repeatable process for capturing real‑time moments (events, partnerships, seasons) that keeps our feed feeling alive and relevant.

Stay ahead of what’s next — not just what’s trending now — and bring proactive recommendations to the broader brand team.

BRANDED BILLS | JOB DESCRIPTION

Track and report on social‑attributed revenue, conversion rates, and ROI to continuously optimise the content‑to‑commerce funnel.

Partner with marketing on promotions, launches, and seasonal campaigns to ensure social amplification is strategic and well‑timed.

PLATFORMS & CHANNELS

Primary: Facebook, Instagram, TikTok, Pinterest

Secondary: Branded Bills’ Blog, YouTube Shorts (opportunity), LinkedIn (B2B custom programme), emerging platforms as relevant

WHAT WE'RE LOOKING FOR

3–5+ years of social media management experience, with demonstrated ownership of strategy, not just execution.

Proven track record of growing engaged audiences and driving measurable results (revenue, follower growth, engagement rate, reach).

Deep fluency across Instagram and TikTok — you understand how each platform works algorithmically and creatively, and you adapt your strategy accordingly.

Experience managing UGC programs, influencer/affiliate relationships, and product seeding initiatives.

Strong creative eye — you can look at a library of photography and video and know exactly what story to tell and how to tell it.

Excellent brief‑writing and communication skills — collaboration with creative team members and aligned stakeholders.

Analytical mindset — you make decisions based on data, not gut feeling alone, and you’re comfortable building and presenting performance reports.

Self‑starter mentality with a bias toward action — you don’t wait to be told what to do next.

Experience in lifestyle, fashion, outdoor, or consumer goods brand environments strongly preferred.

WHAT WE OFFER

A world‑class in‑house creative team producing content you’ll actually be excited to work with.

Direct access and collaboration with the Head of Brand.

A brand people genuinely love — strong community, loyal customers, and a product that speaks for itself.

Competitive compensation, benefits, and a gear allowance.

Room to grow — as Branded Bills scales, this role scales with it.

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