Marketing Campaign Coordinator

Marketing Campaign Coordinator
Location: 275 Grove St, Auburndale, MA 02466

The Marketing Campaign Coordinator will help take our marketing campaigns and lead generation process to the next level. In this role, you will work closely with the demand fulfillment team to develop, execute, and consistently optimize our various lead campaigns targeting different industries.

Responsibilities

Manage execution of lead generation promotions for our B2B content marketing campaigns.

Work closely with the larger team to ensure smooth and efficient campaign delivery operations.

Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).

Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.

Demonstrate a big-picture understanding of how lead generation ties into the larger audience and company goals.

Execute and optimize audience segmentation for campaigns with our CDP.

Proactively research and identify industry trends.

Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.

Qualifications

1–2 years of experience developing and executing B2B marketing programs.

Excellent copywriting and creative skills; able to communicate to niche audiences by learning their lingo.

Proven success in managing multiple concurrent multi‑channel campaigns.

Record of owning projects from concept to execution to reporting on results.

Experience with various marketing platforms and tools.

Excellent written and verbal communication skills.

Knack for problem solving and improving efficiencies.

Benefits

Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day, and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact: take up to four days per year to volunteer, with charity match funding available

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on‑demand access to thousands of courses on LinkedIn Learning; when it’s time for the next step, we encourage and support internal job moves

Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from anywhere for up to four weeks a year

Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

Flexible work arrangements: you may work from home or remotely as part of your role.

The salary range for this role is $50,000 - $60,000 based on experience.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

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