Marketing Coordinator

Marketing Coordinator / Appointment Setter
Company: Home Remodeling Pros
Location: Central Pennsylvania
Compensation: Base + Performance Bonus (OTE: $55,000–$85,000+)

Who We Are
Home Remodeling Pros is a fast-growing design/build remodeling company specializing in kitchens, bathrooms, basements, and flooring. We generate over $10M annually with a strong reputation for customer experience and industry-leading margins.

We don't just "do marketing"-we build predictable pipelines and convert leads into high-value in-home consultations.

The Role (Read This Carefully)
This is not a passive marketing job.

You are responsible for:

Generating and managing leads

Converting those leads into booked, qualified appointments

Keeping our sales team's calendars full

If you like checking boxes and avoiding numbers, this isn't for you.
If you like winning, tracking performance, and seeing direct results from your work-you'll thrive here.

What You'll Be Doing

Answering inbound leads (phone, web, social) quickly and professionally

Calling and texting prospects to set in-home consultations

Following up with unconverted leads (this is where most of the money is)

Managing CRM pipelines and ensuring no lead gets dropped

Coordinating schedules with the sales team

Assisting with marketing campaigns (email, social, promotions, events)

Tracking KPIs like:

Lead-to-appointment conversion %

Appointment show rate

Cost per appointment

Supporting local marketing efforts (home shows, community events, promotions)

What Success Looks Like

Sales reps always have full, qualified calendars

Leads are contacted within minutes, not hours

Follow-up systems are tight and consistent

Conversion rates improve month over month

Compensation Structure

Base salary: $40,000–$50,000

Performance bonuses tied to:

Appointments set

Show rate

Revenue generated from your appointments

Top performers earn $70K–$85K+

Who We're Looking For
You'll do well here if you:

Are competitive and goal-driven

Are comfortable on the phone (this is a LOT of phone work)

Have strong follow-up habits (most people don't-this is your edge)

Are organized and detail-oriented

Like working in a fast-paced, performance-based environment

Bonus Points If You Have

Call center or appointment setting experience

Experience in home improvement or in-home sales

Familiarity with CRMs (Salesforce, HubSpot, JobNimbus, etc.)

Basic marketing experience (email, social media, campaigns)

Why This Role Matters
Marketing without appointments is worthless.
Sales without a full calendar is impossible.

You are the bridge between our marketing and revenue-and one of the most important roles in the company.

To Apply
Send your resume and a short note answering this question:

"Why would you be great at getting homeowners to commit to an in-home appointment?"