Vice President - Retention & Lifecycle Marketing

We are currently seeking a **Vice President - Retention & Lifecycle Marketing** to join our **Audience & Media Strategy** team based either in our **New York, NY office**.Work with Owned & Operated Promo Planning, Partner Management, Subscriber Analytics/Research, and Business Intelligence to understand impact of linear and FAST promotion on streaming engagementKeep an eye on market changes and developments – particularly across Partner Platforms – that present new opportunities or risks for subscriber retention and our ability to engage our user baseLeverage A/B testing capabilities, particularly in CRM, to develop a better understanding of what creative and messaging drives streaming engagement across brands and work with the broader creative and marketing teams to optimize messaging accordingly**QUALIFICATIONS (Required & Preferred)** 10-15 years of relevant work experience with least 8 years specific to customer retention marketing; prior experience within a subscription based streaming service and/or a DTC environment a plus Strong knowledge and experience with CRM systems, including segmentation, automation and email platformsA strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience- Experience leading content-driven lifecycle strategiesExpertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insightsStrong communication and collaboration skills, with an ability to present business cases and persuade stakeholders- Experience working on a matrixed, cross-functional team- Knowledge of customer feedback tools and best practicesExcellent interpersonal skills with a high level of emotional intelligence, including the ability to collaborate between diverse teams and individualsExperience working with product, engineering and technology teams a plusThe base compensation for this position is **$160,000 to $220,000** commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
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