Senior Lifecycle Marketing Manager

Experienced marketers will find a full-time salaried opportunity as a Senior Lifecycle Marketing Manager, responsible for owning the growth of the subscriber base through lifecycle strategy, retention initiatives, and cross-functional collaboration, while working remotely.
Key responsibilities

Own and evolve the complete subscriber lifecycle from lead nurture to reactivation, ensuring measurable objectives at each stage
Develop initiatives to improve subscriber retention and reduce churn through personalized messaging and automated interventions
Deliver personalized lifecycle experiences utilizing behavioral data and maintain an always-on testing roadmap for continuous optimization

Required qualifications

8+ years of experience in lifecycle marketing or CRM for subscription or recurring-revenue businesses
Deep understanding of subscription economics, retention strategy, and cohort analysis
Hands-on experience with CRM or ESP platforms, including vendor management and budgeting
Strong analytical skills with proficiency in SQL and data visualization tools
Demonstrated ability to lead cross-functional experimentation and influence teams without formal authority