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Senior Manager Lifecycle Marketing

Virtual Vocations Inc, New York, NY, USA

Job type: Full Time


A company is looking for a Senior Manager Retention & Lifecycle Marketing.
Key Responsibilities

Manage subscription program performance metrics, including take-up rate and churn
Oversee lifecycle email and SMS marketing via Klaviyo
Execute the Onnit Tribe loyalty program and develop retention strategies

Required Qualifications

4 to 6 years of experience in retention, lifecycle, CRM, or subscription marketing
At least 3 years at a digitally native DTC brand with a subscription model
Hands-on experience with Klaviyo and subscription platforms
Experience in building or operating loyalty programs is a plus
Proven track record of improving subscriber retention and LTV