Marketing Coordinator

We are seeking a Marketing Coordinator to support execution of regional marketing initiatives across the Americas, primarily the U.S. This role translates global strategies into impactful campaigns, events, and communications. You will work in a matrix environment, partnering with sales, product, and regional teams to ensure consistent branding and efficient marketing operations. Ideal candidates have experience in industrial or automation-focused B2B environments and thrive in hybrid, fast-paced settings.

Responsibilities:

Execute B2B campaigns across digital marketing channels , events, and internal communications
Coordinate with cross-functional teams (sales, product, regional stakeholders)
Support trade shows and events including logistics and post-event follow-up
Develop and maintain marketing collateral , presentations, and content assets
Manage CRM systems and support marketing automation tools (Salesforce, HubSpot, Marketo, Eloqua)
Maintain Digital Asset Management (DAM) platforms and collaboration tools
Track campaign performance using marketing analytics and prepare reports
Assist with budget tracking, invoice processing, and compliance with brand guidelines
Qualifications: Bachelor's degree in Marketing, Business, or related field
2-5 years of B2B marketing or marketing operations experience
Hands-on experience with CRM platforms , email marketing , and campaign execution
Proficiency in Microsoft Office (Excel, PowerPoint)
Strong organizational, communication, and stakeholder management skills
Experience in industrial, manufacturing, or automation marketing preferred
Knowledge of digital analytics and campaign reporting
Fluent in English; Spanish/Portuguese is a plus
Ability to work hybrid near Alpharetta, GA