Director, Accounts

Job Description

Strengthening and empowering all of the communities we serve.

MV Digital Group is currently seeking an

Account Director

to join our growing team. In this role, you will be deeply involved in managing and executing complex client accounts-owning paid media strategy, campaign execution, reporting and media spend. You will work hands-on with internal media and strategy teams to plan, launch, and optimize digital campaigns, while serving as a primary contact for senior client stakeholders. Leveraging your expertise in political and advocacy-based paid media strategy and execution, you'll strengthen our growing team and advance client business impact across public affairs, education, policy, labor, nonprofit, and corporate branding initiatives.

Compensation for this position is comprised of a base salary plus incentive compensation. This base salary range is $90,000 - $105,000 per year. Additional incentives bring total potential compensation to $108,000 - $125,400 per year.

What you'll be doing:

Act as a subject matter expert with offering strategic thought leadership to build and execute strategic paid digital campaigns that are sophisticated, measurable, and actionable on key client engagements

Analyze clients' digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions

Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients.

Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:

Designing strategies to move our targets and advance our client outcomes

Current tactics in audience segmentation and digital targeting

Data analysis to drive online advertising strategy and campaign measurement

Driving full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms

Apply your experience to elevate strategic thinking across the organization.

Collaborate closely with a team of strategists to consistently deliver strategic solutions that meet agency standards

Identify and execute opportunities to scale and grow existing accounts through strategic upselling and cross-platform expansion

Our ideal candidate will have the following:

Bachelor's degree or equivalent experience in advertising, marketing, business, or similar area

Minimum 5 years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus. Our ideal candidate will have deep experience leading, managing and optimizing political campaigns.

Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

Proven ability to strategically plan digital initiatives that align with clients' strategic goals, KPIs and outcomes across a varying range of digital campaign budgets

Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels - In platform knowledge and campaign execution experience required

Experience in marketing automation, conversion rate optimization, and advance audience targeting

Experience translating highly technical information into presentable and digestible formats that inform campaign strategies and outcomes

Solid understanding and deep experience across the digital marketing industry with the ability to identify and execute emerging trends

Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Additional Information

MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

MV Digital Group is a media planning and buying company providing services from end-to-end campaign strategy to execution, supporting you or your clients. We combine data and technology to connect you with the audiences that matter most during key moments of your campaigns. We are set apart by our relationship with premium publishers, providing a unique view of what people are reading and care about. We harness this powerful data, along with data from the world's largest data providers, delivering targeted campaigns while measuring how your audiences react to your messages and whether your campaigns are having the desired impact. All in real-time.

Your voice isn't just about speaking, it's about being heard. Our performance driven approach delivers the forward direction for your marketing campaigns, gaining the momentum to shift perception, change minds, and stimulate action.

MV Digital Group is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

MV Digital Group does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.