Associate Media Director, Performance Media

Associate Media Director, Performance Media
Our client, a growing integrated marketing agency, is seeking an

Associate Media Director, Performance Marketing

to lead full-funnel media strategy and performance initiatives across a diverse portfolio of clients. This role will focus on driving measurable business results through data-driven media planning, optimization, analytics, and client leadership across paid social, paid search, programmatic, CTV, and emerging digital channels.
Responsibilities
Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platforms
Translate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimization approaches
Oversee campaign performance, pacing, budget allocation, and ongoing optimization initiatives across multiple accounts
Utilize GA4 and platform reporting tools to analyze campaign performance, audience behavior, attribution, and conversion trends
Develop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiency
Present strategic insights, reporting, and recommendations to clients and internal stakeholders
Serve as a senior client-facing lead and trusted strategic partner across assigned accounts
Partner closely with analytics, creative, account, and media teams to ensure alignment across integrated campaigns
Mentor and support junior team members across strategy, analytics interpretation, and client communication
Drive process improvement, operational efficiency, and a culture of continuous optimization
Requirements
6-8+ years of experience in performance marketing, digital media strategy, analytics, or integrated media within an agency environment
Strong experience across paid social, paid search, programmatic, CTV, and omnichannel media planning
Deep understanding of Google Analytics 4, attribution, conversion analysis, and performance measurement methodologies
Hands-on experience with platforms/tools such as Meta Ads Manager, Google Ads, DSPs, Looker Studio, Skai, Salesforce, HubSpot, or Shopify
Proven experience managing large media budgets and multiple client accounts simultaneously
Strong client-facing presentation and communication skills
Experience mentoring or leading junior team members
Strong analytical, organizational, and problem-solving abilities
Ability to thrive in a fast-paced, collaborative agency environment
Additional Information
Hybrid schedule - in office 3 days a week
Strong growth opportunity within a collaborative and entrepreneurial agency environment
#LI-HE1