Associate Media Director, Performance Media

Associate Media Director, Performance Media
Our client, a growing integrated marketing agency, is seeking an Associate Media Director, Performance Marketing to lead full-funnel media strategy and performance initiatives across a diverse portfolio of clients. This role will focus on driving measurable business results through data-driven media planning, optimization, analytics, and client leadership across paid social, paid search, programmatic, CTV, and emerging digital channels.

Responsibilities

Lead development and execution of integrated, cross-channel media strategies across paid social, search, programmatic, CTV, and digital media platforms

Translate client business goals into measurable media plans, KPI frameworks, audience strategies, and optimization approaches

Oversee campaign performance, pacing, budget allocation, and ongoing optimization initiatives across multiple accounts

Utilize GA4 and platform reporting tools to analyze campaign performance, audience behavior, attribution, and conversion trends

Develop testing roadmaps across audiences, creative, landing pages, and channels to improve performance and efficiency

Present strategic insights, reporting, and recommendations to clients and internal stakeholders

Serve as a senior client-facing lead and trusted strategic partner across assigned accounts

Partner closely with analytics, creative, account, and media teams to ensure alignment across integrated campaigns

Mentor and support junior team members across strategy, analytics interpretation, and client communication

Drive process improvement, operational efficiency, and a culture of continuous optimization

Requirements

6-8+ years of experience in performance marketing, digital media strategy, analytics, or integrated media within an agency environment

Strong experience across paid social, paid search, programmatic, CTV, and omnichannel media planning

Deep understanding of Google Analytics 4, attribution, conversion analysis, and performance measurement methodologies

Hands-on experience with platforms/tools such as Meta Ads Manager, Google Ads, DSPs, Looker Studio, Skai, Salesforce, HubSpot, or Shopify

Proven experience managing large media budgets and multiple client accounts simultaneously

Strong client-facing presentation and communication skills

Experience mentoring or leading junior team members

Strong analytical, organizational, and problem-solving abilities

Ability to thrive in a fast-paced, collaborative agency environment

Additional Information

Hybrid schedule - in office 3 days a week

Strong growth opportunity within a collaborative and entrepreneurial agency environment

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