Halara is hiring: Global Public Relations Manager in Los Angeles

Are you a storytelling enthusiast with a pulse on North American pop culture? Halara is looking for a dynamic Global PR Manager to spearhead our brand narrative in the North American market. You won’t just be managing PR; you’ll be crafting the voice of a brand that’s redefining athleisure. From high-profile media pitches to viral brand collaborations, you will play a pivotal role in scaling Halara’s presence and building a community that resonates with our core values.

Key Responsibilities

Strategic Narrative Architect: Lead the development and localized execution of PR & communication strategies for North America. Define key messaging that elevates brand heat and drives long-term brand equity.

End-to-End Campaign Mastery: Own the PR lifecycle—from high-energy product launches and designer collaborations to impactful CSR initiatives. Ensure every touchpoint is culturally resonant, legally sound, and quintessentially "Halara."

Media Relationship Powerhouse: Proactively build and nurture a "gold‑standard" network of top-tier fashion, lifestyle, and business media. You’ll be the primary point of contact for high‑profile press, managing everything from exclusive interviews to rapid‑response media inquiries.

Content & Storytelling Excellence: Draft and polish compelling brand stories press kits, and executive bios. You have a knack for turning technical product features (like our signature fabrics) into lifestyle stories that editors want to cover.

Data-Driven Optimization: Don’t just report—analyze. Track media impressions, SOV (Share of Voice), search lift, and sentiment analysis to calculate ROI and pivot strategies for maximum impact.

Reputation Guardian: Stay ahead of the curve by identifying potential PR risks and navigating crisis communications with agility and composure.

Qualifications

Experience: 2–5 years of proven success in PR or Brand Communications. If you’ve worked in Athleisure, Fashion, DTC, or FMCG , we want to talk to you.

Media Savvy: Deep familiarity with the North American media landscape (digital, print, and broadcast). Having an existing "little black book" of editors and stylists is a massive plus.

Communication Pro: Exceptional writing skills with the ability to toggle between professional press releases and trendy, consumer-facing narratives.

Growth Mindset: You thrive in a fast-paced, "move fast and break things" environment. You are results-oriented, highly organized, and obsessed with detail.

Education: Bachelor’s degree or above in Communications, Journalism, Marketing, or a related field.

Impact: Your work directly influences how millions of customers perceive our brand.

Innovation: We blend data science with fashion—giving you a unique toolkit to tell better stories.

Global Vision: Work with a diverse, international team dedicated to making high-quality athleisure accessible to everyone.

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