Creative Marketing Manager. Freelancer

You must be authorized to work in the United States to be considered for this role.

Please note: this is a 6-month contract position. The position will be based in New York and is a full-time temporary and hybrid position.

Rate: $40 per hour.

Bold. British. Creative: that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world‑class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first‑choice partner and employer, where everyone can flourish and do their best work.

About BBC Learining Hub
Launched in July 2025, the BBC Learning Hub is a new educational website for U.S. and international teachers, students, and families. Featuring thousands of BBC video clips, ready‑to‑use mini‑lessons, printables, daily challenges, and more, the Hub supports K–12 learning through trusted, world‑class storytelling.

Job Purpose
The Creative Marketing Manager will lead day‑to‑day marketing for the BBC Learning Hub, developing and executing campaigns that grow our audience and engage educators, students, and partners. This highly collaborative role requires strong digital marketing skills, creative storytelling, and experience managing both organic and paid media campaigns.

The ideal candidate is equal parts strategist and hands‑on marketer, ready to make an immediate impact in building our community.

Key Duties and Responsibilities

Plan and execute marketing campaigns across social media, email, and digital advertising (Google, programmatic, paid social).

Manage social media presence and create engaging, shareable content tailored to teachers, parents, and students. Track performance and optimise campaigns for engagement, reach, and conversions.

Manage audience email lists and create compelling newsletters that highlight new resources and drive traffic to the Hub. Oversee list segmentation, A/B testing, and campaign performance.

Contribute to editorial strategy, managing freelance writers and content creators. Write and edit blogs, teaching resources, and marketing copy that align with our brand voice. Collaborate with the content team to integrate marketing priorities with educational storytelling.

Work closely with BBC Learning Hub leadership and partners to ensure marketing campaigns support broader strategic goals. Coordinate cross‑functional projects with content, product, and design teams.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct employment screening checks which include reference checks, eligibility to work checks, and, if applicable to the role, safeguarding and adverse media/social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means that for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Diversity, inclusion & belonging strategy
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We have a working environment where we value and respect every individual’s unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email at reasonable.adjustments@bbc.co.uk.

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