Marketing Manager, Analytics (Databricks)

General Summary We are seeking a Marketing Manager to lead the development of AI‑driven insights and modern data capabilities that shape marketing strategy, performance measurement, and decision‑making. This role owns the end‑to‑end delivery of advanced marketing analytics solutions built on Databricks, moving the organization beyond traditional BI toward AI‑powered, self‑service analytics and data science. You will partner closely with marketing leaders, IT, and external technology partners to define priorities, build scalable data products, and operationalize intelligent, automated insights across marketing and broader company initiatives.

Key Responsibilities
AI-Driven Analytics & Data Products

Lead the design and delivery of AI‑enabled analytics solutions, translating complex business questions into scalable data and insight products aligned to a multi‑year roadmap.

Drive the development of AI‑powered capabilities (e.g., Databricks Genies, automated insights, natural‑language querying) that enable faster, smarter decision‑making.

Champion adoption of Databricks One to democratize access to data, reduce reliance on traditional BI tools, and empower self‑service analytics across marketing teams.

Stakeholder & Partner Alignment

Partner with IT to align on data architecture, access controls, governance, and platform strategy.

Collaborate with marketing stakeholders to define KPIs, measurement frameworks, and prioritized analytics use cases.

Manage deliverables from external analytics and technology partners through an agile planning and delivery model.

Program Ownership & Execution

Own end‑to‑end delivery of analytics and AI initiatives from requirements and design through deployment across reporting, customer journey analytics, and data science use cases.

Prioritize and manage a portfolio of initiatives across multiple stakeholders, balancing speed and impact.

Establish best practices for data product development, AI workflows, documentation, and operational excellence.

Evaluate and recommend emerging tools, platforms, and partners that accelerate AI‑driven analytics capabilities.

Ensure data accuracy, consistency, quality, and governance across marketing datasets and outputs.

Location & Work Policy This is an office‑based position located in San Diego, CA and is expected to comply with the company's onsite work policy. This is a U.S.‑based position and is not eligible for visa sponsorship.

Minimum Qualifications

Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High school diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications

5+ years of experience in marketing analytics, data analytics, or a related field.

Hands‑on experience with Databricks and large‑scale, cloud‑based data environments.

Experience delivering analytics solutions that go beyond traditional BI to advanced, automated, or AI‑enabled insights.

Experience partnering effectively with IT teams and third‑party consultants in a cross‑functional environment.

Strong ability to translate complex data and analytics into clear business impact and recommendations.

Excellent communication, stakeholder management, and influencing skills.

Knowledge of SQL and/or Python.

Experience leading or contributing to AI/ML initiatives, including GenAI applications.

Background in marketing measurement disciplines such as attribution, customer segmentation, media performance analysis, and/or marketing mix modeling.

Pay Range and Other Compensation & Benefits $133,500.00 - $200,300.00. In addition, we offer a competitive annual discretionary bonus program and opportunity for annual RSU grants.

EEO Statement Qualcomm is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.

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