Communications & Social Strategist

This role will serve as the owner of PR and social media strategy and execution at Mendix. You will drive global strategy development and prioritization of PR initiatives, including developing thought leadership messaging, pitches, and opportunities and ensuring our spokespeople are positioned well in the media. You will own a PR strategy that has impact across the organization, from driving traffic growth to boosting brand recognition globally. Additionally, this role will own developing a social media growth strategy, tapping into our influencer network and new social strategies to increase follower count, engage our user and buyer audiences, and drive brand affinity.

Responsibilities

Own PR strategy and work closely with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media

Identify top-tier media publications for the Mendix buyer audience

Act as a thought leadership expert in how we position Mendix to the broader market, and develop new opportunities to center executive spokespeople

Lead and execute a social media strategy that builds executive thought leadership and amplifies PR initiatives that drives engagement and reinforces brand positioning

Develop influencer strategy – both for executive leadership and for other personas – to increase brand awareness and reach across target buyers and users

Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately

Ownership over channel growth, referral traffic and brand recall goals and metrics

About you

You have 7+ years experience in PR for B2B companies

You have a curiosity around B2B marketing trends and developments online and are constantly on the lookout for the new thing in social media

You look beyond your specific function to understand what drives impact on business growth

You have experience building and executing in an enterprise account-based model

You have a proven ability building bridges across disparate organizations, uniting cross-functional teams under one strategy, with a proven track record of partnering across functions

You know the data inside and out for your business and use it to drive decision making

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affiliation Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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Job Family: Global Marketing

Req ID: d1c1e053-f5f2-4db4-8e2a-1d0772eb4524

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