Segment Marketing Manager, Senior Associate

Job Description
Act as the voice of the customer for our Starter & Lower Mass customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As the Starter & Lower Mass customer segment’s voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Job Responsibilities

Own the end-to-end customer journey and set journey‑stage KPIs aligned to business OKRs.

Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.

Translate segment insights into product marketing opportunities and influence roadmap prioritization.

Lead go‑to‑market for new products and features, including positioning, narrative, and launch plans.

Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.

Act as a change agent, driving product and marketing transformation and innovation.

Drive a cross‑functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements.

Track segment performance and communicate progress to leadership.

Conduct competitive and market analyses to sharpen differentiation and inform positioning.

Manage stakeholder communications and executive updates with concise, data‑backed storytelling.

Required Qualifications, Capabilities, and Skills

Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders.

Constantly pushes boundaries of “what could be” to drive innovation.

Always focuses on the big picture, considering impacts outside their given initiatives.

Is a fantastic partner, truly focused on relationship building and leading through strong collaboration.

Is highly curious and never settles for good enough.

Is data driven and analytical, while also being a big‑picture, strategic thinker.

Is focused on how marketing drives quantifiable business results.

Is vigorous and thorough in their management of details.

Loves testing, learning, and taking calculated risks.

Preferred Qualifications, Capabilities, and Skills

5+ years of marketing experience, with strategy‑role expertise.

Strong storytelling ability across written and verbal communication.

Holistic thinker who can manage multiple initiatives and meet tight deadlines.

Strong analytical, problem‑solving, and planning skills.

Proven influencer/self‑starter with a track record of driving results.

Comfortable in a highly matrixed organization, adapting to changing priorities.

Excellent presentation skills and high proficiency in Microsoft Excel and PowerPoint; 4‑year degree in Marketing/Advertising/Communications/Digital‑Technology/Business Management.

Equal Opportunity Statement
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

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