SR PRODUCT MARKETING MANAGER

Our client is currently seeking a SR PRODUCT MARKETING MANAGER

Senior Product Marketing Manager - Overview

Leads and executes go-to-market strategies for a lending product portfolio, partnering closely with Product and cross-functional teams to drive growth. This role oversees integrated digital and traditional marketing initiatives, leveraging marketing technology, data, and automation to deliver a cohesive brand experience and achieve portfolio KPIs.

Key Responsibilities
Develop and execute full-funnel, multi-channel go-to-market strategies (web, email, mobile, social, paid media, SEO, content, online platforms).
Translate market trends, customer insights, and behavioral data into clear product positioning and messaging.
Design lifecycle, trigger-based, and loyalty campaigns to increase engagement and wallet share.
Lead data-driven, automated, personalized campaigns across channels.
Own campaign roadmaps, strategic briefs, and performance reporting to leadership.
Define and track KPIs, optimizing strategies based on results.
Collaborate cross-functionally to align marketing initiatives with growth goals.
Manage relationships with agencies, vendors, and marketing technology partners.
Qualifications Bachelor's degree in Marketing (MBA preferred).
8+ years of product marketing experience, including go-to-market ownership for product portfolios.
Strong experience leading digital marketing strategies and data-driven campaign execution.
Financial services industry experience required.
Proven ability to lead cross-functional initiatives and scale marketing programs.
Experience with marketing automation platforms and personalization strategies.
Strong analytical, strategic thinking, communication, and presentation skills.
Skills Expertise in digital marketing and performance measurement (ROI analysis).
Strong project, timeline, and budget management.
Ability to manage multiple priorities in fast-paced environments.
Experience collaborating across teams and managing external partners.
Proficiency in Microsoft Office and ability to quickly learn new tools.