Vice President of Sales – Senior Living (East Coast)

Full Spectrum Search Group is a full‑service healthcare recruiting agency specializing in post‑acute leadership and healthcare administration. We are seeking an experienced Vice President of Sales for the East Coast region for one of our senior living clients.

Position Details

Position Title: Vice President of Sales
Location: East Coast (Regional Oversight)
Position Type: Full‑Time, Permanent
Experience: Senior living sales leadership experience required
Compensation: Competitive base salary plus performance‑based incentive program

Why apply?

Prestigious nationwide Non‑Profit Senior Living operator
Strong executive leadership support and collaborative culture
Competitive compensation structure and strong benefits package
Opportunity to lead regional sales strategy and drive occupancy growth across multiple communities

Qualifications

5+ years of experience in senior living sales leadership, preferably in a regional or multi‑site role
Experience supporting Active Adult, Independent Living, Assisted Living, or Memory Care communities preferredProven track record of driving occupancy growth and achieving revenue targets across multiple communitiesStrong understanding of senior living market dynamics, lead generation strategies, and referral developmentExcellent leadership, communication, and team development skills
Responsibilities
- Lead regional sales strategy and occupancy development initiatives across multiple senior living communities
- Provide leadership, mentorship, and support to community Sales Directors and sales teams
- Analyze occupancy trends, lead sources, and conversion metrics to drive performance improvements
- Collaborate with executive leadership and operations teams to align sales goals with operational performance
- Develop and strengthen relationships with regional referral partners, healthcare providers, and community organizations
- Support community marketing initiatives, sales training programs, and best practice implementation
Full Spectrum is an equal opportunity search firm. We recruit candidates without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, medical condition, marital status, veteran status, or any other protected characteristic under local, state or federal law.

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The Regional Director of Sales and Marketing will provide sales and marketing support to our communities, reporting to a Regional Vice President of Operations to ensure that Sagora standards for sales excellence are in place and consistent for all communities within the region. This position will work with community leaders, sales teams, and Regional VPs of Operations to assist in driving sales for occupancy growth and providing training and support for Sales and Marketing Directors.

Sagora Senior Living is one of the top 50 senior housing operators in the United States, offering independent living, assisted living, and memory care services. We are looking for compassionate and caring individuals to join our team to uphold our \"Residents First\" philosophy. We offer a competitive compensation and benefits package along with additional company perks.

Responsibilities

The Regional Director of Sales and Marketing is a field-based position that specializes in assisting our communities and their sales teams to increase occupancy by implementing the Sagora sales and marketing process and training.
While working with communities, the Regional Director of Sales and Marketing will facilitate occupancy boost by giving tours, conducting outreach, and making calls.
The Regional Director of Sales and Marketing will also evaluate sales trends, conversion rates, and the implementation of Sagora’s sales and marketing program to each assigned community.
This position has a variety of duties and responsibilities in order to facilitate effective and efficient sales efforts at each community in order to increase occupancy.

Skills/Requirements

The role is present in communities 3‑4 days per week and may require 50‑75% travel.
In addition to meeting the travel requirements, this position must have three or more years of multi‑site sales experience, including selling responsibility for independent living, assisted living, and memory care.
The successful candidate will have professional‑level selling and marketing experience and knowledge that includes the principles and methods for showing, promoting, and selling products and/or services.
Experience to include marketing strategy and tactics, sales techniques, and sales systems. Consultative selling skills are highly preferred. Knowledge and understanding of the senior housing industry and its various senior living products.
Working knowledge of personal computers, including the ability to use Microsoft Office products effectively. Additionally, the qualified candidate will have proficiency in working with computer‑based Lead Management programs.
This position requires the ability to work well under stress and complete assignments accurately and timely, as well as working effectively independently and as a member or an on‑site sales team.
Qualified candidates will be required to possess a high degree of initiative and creativity, good judgment, and professional ethics.
Qualified individuals will also possess professional‑level communication skills and the ability to motivate and develop associates.

Sagora is an equal opportunity employer and will consider all applicants without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.

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Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

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