Vice President of Marketing - Solera Senior Living

An immediate and exciting opportunity exists for a seasoned and dynamic Vice President of Marketing to lead brand growth, customer acquisition, and marketing transformation across a rapidly expanding portfolio. This is not a traditional portfolio marketing role. It is an opportunity to help shape a modern brand at the intersection of hospitality, wellness, consumer experience, and aging.

About Solera Senior Living

Solera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.

As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.

Position Summary

The VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.

Key Responsibilities

Brand, Experience & Creative

Lead national brand strategy and ensure consistent luxury positioning
Elevate creative standards across digital, print, and experiential channels
Guide storytelling, campaigns, and portfolio-wide initiatives

Demand Generation & Growth

Own digital demand generation across paid media, SEO, social, and emerging channels
Drive performance marketing to generate qualified inquiries, tours, and move-ins
Connect marketing investment to occupancy and revenue outcomes

Experience & Leadership

10+ years of marketing leadership experience
Proven ability to lead both brand strategy and demand generation
Experience in multi-location or portfolio-based businesses
Demonstrated success integrating AI into everyday marketing workflows
Strong fluency in CRM, lifecycle marketing, automation, and analytics
Track record of building and scaling marketing teams

Marketing Technology, Personalization & AI

Lead CRM, marketing automation, analytics, and AI-enabled tools
Apply AI in daily workflows (content, campaigns, segmentation, analytics, creative)
Improve personalization, speed, and marketing efficiency
Build an AI-fluent marketing organization

Portfolio & Market Strategy

Develop market-specific strategies across diverse geographies
Support new developments, lease-ups, and repositioning efforts
Balance brand consistency with local performance

Team & Vendor Leadership

Lead and develop the corporate marketing team
Manage agency and vendor partners to deliver measurable results
Scale the marketing function to support future growth

Budget & Investment Oversight

Manage and optimize a multi-million dollar marketing budget
Drive ROI across brand and demand initiatives

Ideal Candidate Profile

The ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.

We are especially interested in leaders who bring:

Experience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brands
Success in digitally sophisticated, multi-location service businesses
Strong storytelling and brand instincts paired with data-driven decision making
Practical fluency in AI and emerging technologies
A collaborative, high-accountability leadership style
The ability to build, refine, and scale marketing capabilities as the business grows

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field required
10+ years of progressive marketing experience, including senior leadership responsibility
Proven success developing integrated marketing strategies that drive measurable business outcomes
Strong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reporting
Ability to operate strategically while also staying close to execution
Willingness to travel approximately 20–30% based on business needs and growth initiatives

Compensation

Base salary: $175,000–$195,000
Bonus: 20–30% target bonus opportunity

Location: Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)

#J-18808-Ljbffr","Vice President of Marketing - Solera Senior Living An immediate and exciting opportunity exists for a seasoned and dynamic Vice Pre...","Vice President of Marketing",[112,113],["B","3068307575"],"Work at Solera Senior Living","22 days ago","/jobs/3068307575-vice-president-of-marketing","$175,000-$195,000/yr","Denver, CO, USA","/jobs?keyword=Solera+Senior+Living","/jobs?location=Denver%2C+CO%2C+USA","/jobs?keyword=Vice+President+of+Marketing",{"_66":108,"_67":39,"_68":39,"_69":118,"_71":119,"_73":74,"_75":117},{"_66":114,"_67":39,"_68":39,"_69":115,"_71":116,"_73":74,"_75":117},"workfromhome, co, USA","workfromhome","co","80285","Denver","CO",["D",1777420800000],"Vice President of Marketing - Solera Senior Living
An immediate and exciting opportunity exists for a seasoned and dynamic Vice President of Marketing to lead brand growth, customer acquisition, and marketing transformation across a rapidly expanding portfolio. This is not a traditional portfolio marketing role. It is an opportunity to help shape a modern brand at the intersection of hospitality, wellness, consumer experience, and aging.

About Solera Senior Living
Solera Senior Living is building a next-generation brand in aging—blending hospitality, wellness, thoughtful design, innovation, and compassionate care. As a nationally recognized operator of luxury independent living, assisted living, and memory care communities, Solera is redefining what it means for older adults to live with vitality, connection, and purpose.

As we continue to grow, Solera is investing in modern brand-building, advanced analytics, and AI-enabled marketing to elevate both the customer experience and business performance. Live Exceptional. Every Day.

Position Summary
The VP of Marketing will lead brand strategy, demand generation, lifecycle marketing, creative direction, and marketing technology, while building a more AI-enabled, data-driven, and personalized marketing engine. This is a strategic leadership role, with execution supported by internal teams and external partners. The role oversees a multi-million dollar marketing budget, manages a small corporate team and agency partners, and will scale the function as Solera grows.

Key Responsibilities

Brand, Experience & Creative

Lead national brand strategy and ensure consistent luxury positioning

Elevate creative standards across digital, print, and experiential channels

Guide storytelling, campaigns, and portfolio-wide initiatives

Demand Generation & Growth

Own digital demand generation across paid media, SEO, social, and emerging channels

Drive performance marketing to generate qualified inquiries, tours, and move-ins

Connect marketing investment to occupancy and revenue outcomes

Experience & Leadership

10+ years of marketing leadership experience

Proven ability to lead both brand strategy and demand generation

Experience in multi-location or portfolio-based businesses

Demonstrated success integrating AI into everyday marketing workflows

Strong fluency in CRM, lifecycle marketing, automation, and analytics

Track record of building and scaling marketing teams

Marketing Technology, Personalization & AI

Lead CRM, marketing automation, analytics, and AI-enabled tools

Apply AI in daily workflows (content, campaigns, segmentation, analytics, creative)

Improve personalization, speed, and marketing efficiency

Build an AI-fluent marketing organization

Portfolio & Market Strategy

Develop market-specific strategies across diverse geographies

Support new developments, lease-ups, and repositioning efforts

Balance brand consistency with local performance

Team & Vendor Leadership

Lead and develop the corporate marketing team

Manage agency and vendor partners to deliver measurable results

Scale the marketing function to support future growth

Budget & Investment Oversight

Manage and optimize a multi-million dollar marketing budget

Drive ROI across brand and demand initiatives

Ideal Candidate Profile
The ideal candidate brings a combination of brand instinct, growth rigor, creative excellence, and technological fluency. They have experience building premium, emotionally resonant brands while delivering measurable business results. This person is both a strategic leader and a builder—comfortable shaping vision while driving execution in a fast-paced, evolving environment. Senior living experience is not required.

We are especially interested in leaders who bring:

Experience from premium hospitality, wellness, longevity, consumer subscription, or other high-growth consumer brands

Success in digitally sophisticated, multi-location service businesses

Strong storytelling and brand instincts paired with data-driven decision making

Practical fluency in AI and emerging technologies

A collaborative, high-accountability leadership style

The ability to build, refine, and scale marketing capabilities as the business grows

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field required

10+ years of progressive marketing experience, including senior leadership responsibility

Proven success developing integrated marketing strategies that drive measurable business outcomes

Strong understanding of digital channels, CRM/marketing technology, analytics, and campaign performance reporting

Ability to operate strategically while also staying close to execution

Willingness to travel approximately 20–30% based on business needs and growth initiatives

Compensation
Base salary: $175,000–$195,000
Bonus: 20–30% target bonus opportunity

Location: Fully Remote, with travel as needed (approximately 20–30%, depending on business needs and growth initiatives)

#J-18808-Ljbffr","Vice President of Marketing - Solera Senior Living An immediate and exciting opportunity exists for a seasoned and dynamic Vice President of Ma...",[127],["B","3120814872"],"20 days ago","/jobs/3120814872-vice-president-of-marketing",{"_66":108,"_67":39,"_68":39,"_69":118,"_71":119,"_73":74,"_75":117},["D",1777334400000],"Sagora Senior Living","Career Opportunities with Sagora Senior Living Inc.
The Sales and Marketing Director is an ambitious and passionate individual who embraces the challenge of reaching and maintaining 100% occupancy by using strategic sales tactics to generate leads, close sales, build and maintain relationships, and ultimately help residents enjoy retirement with style and dignity.
Join our team at one of our senior living communities offering independent living, assisted living, or memory care, where we put Residents First while being team-focused and quality-centered. We put Residents First, and our team members matter! At Sagora, we invest in and empower our team members to move upward within the company and in their careers. Based on team member surveys, we are certified as a Great Place to Work! Apply now to join our dedicated team that cares, just like you!
Our Core Values areCommitment, Empowerment, Communication, Excellence, and Teamwork!
Did you know that our name Sagora comes from the combination of two words – Sage, which means wisdom or wise person, and Agora, which means a gathering place. Our communities are a gathering place of wisdom!
Company-paid telemedicine service for all full-time benefit-eligible team members
On-Demand Pay – request a pay advance!
Discount and rewards program – use for electronics, food, car buying, travel, fitness, and more!
Flex Spending Account
Dependent Care Flex Plan
Health Savings Account
401(k) Retirement Savings Plan with company matching!
Paid time off and Holiday pay
Team Member Assistance Program – counseling services at the other end of the phone!
Discounted Meal Tickets
Referral Bonus Program – earn money for referring your friends!
Tuition Assistance (for programs directly related to team member's position)
Lasting relationships with our residents who have so much wisdom to share!
Community Name: Bellarose
Address: 18001 East 51st Street, Tulsa, OK 74134
Phone number: 918-355-0151
Status (FT/PT/PRN): FT
What does a Sales and Marketing Director at Sagora do? Work closely with the corporate office to develop and execute the overall marketing and sales plan for the community
Increase and maintain occupancy levels and revenue production of the community
Build and maintain partnerships for community outreach and lead generation
Complete presentations and tours with prospects and subsequently close sales
Develop and maintain relationships with residents, families, and professional referral sources in the area
Plan and coordinate large activities for residents and prospective residents
Coordinate community advertising with the Home Office marketing team
Serve as manager on duty at the community as assigned
What do you need to be a Sales and Marketing Director? Previous experience in a sales role is required
Previous experience in Senior Housing or Hospitality is a preferred but not required
The ability to meet and maintain occupancy and other sales goals
Professional communication skills and the ability to motivate and develop associates
Computer skills, including Microsoft Office and lead management software
Must have the ability to work well under stress, complete assignments accurately, work independently, and manage time effectively
High degree of initiative and creativity, good judgment, and professional ethics
Strong management skills and be ability to work effectively in a team setting
Must possess or be willing to acquire a valid driver's license to drive on company time as needed
Sagora does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services. Sagora is an equal opportunity employer and will consider all applicants without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.

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Mansueto Ventures is home to two of the most iconic and vibrant brands in business publishing: Inc. and Fast Company. Every day, the content, awards, and events produced help entrepreneurs and innovators succeed by providing useful insights, sparking essential conversations, and offering much-needed inspiration.

Inc. is the voice of the American entrepreneur, inspiring and documenting the risk-takers and ultra-driven go-getters who represent the most dynamic force in the American economy.
Fast Company is the world’s leading business media brand, focusing on innovation in technology, leadership, and design to inspire readers to shape the future of business.

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