Senior Brand Manager

Job Type

Full-time

Description

At CRISP & GREEN, we believe in food that fuels-crafted with intention, designed to support how people live, move, and feel every day. As we continue to grow, we're looking for a Senior Brand Manager to lead the development and execution of our brand strategy across campaigns, content, and consumer touchpoints. This role will also oversee brand management for PURALIMA, ensuring a cohesive yet distinct identity for this brand. This role is ideal for someone who combines strategic thinking, creative instinct, and strong executional leadership with a passion for building premium, wellness-driven brands.

Position Overview

The Senior Brand Manager will be responsible for owning and elevating the CRISP & GREEN and PURALIMA brands, ensuring consistency, clarity, and impact across all consumer touchpoints. This individual will lead campaign development, creative direction, and brand storytelling, while partnering cross-functionally to drive business results across product launches, brand initiatives, and ongoing marketing efforts. This role operates at both a strategic and hands-on level, guiding the work while stepping in to execute at key moments that define the brand.

Key Responsibilities
Brand Strategy & Campaign Leadership

Own the development and execution of integrated marketing campaigns across digital, social, in-store, and local channels
Translate brand positioning into clear, compelling campaign concepts and messaging frameworks
Lead planning for menu launches, seasonal initiatives, and brand moments
Lead storytelling for the brand across consumer touchpoints, bringing the brand to life in creative and engaging ways.
Creative Direction & Content Leadership
Define and uphold the visual and editorial standards across both brands
Lead creative direction for photoshoots and content capture, including shot lists, styling, and asset needs
Support asset pitching to leadership for approval and ensure all creative outputs meet brand standards
Own the creative pipeline in partnership with the Graphic Designer
Copywriting & Brand Voice
Maintain brand standards outlined in the brand book, ensuring all copy is on-brand, relevant, and consistently applied
Write and refine campaign messaging, headlines, and key brand moments
Develop copy for use across email, social, in-store, and digital touchpoints
Social Media Strategy & Digital Content
Establish content pillars, storytelling frameworks, and series concepts
Partner with the Social Media Specialist to guide execution and ensure alignment with brand standards
Lead development of campaign-driven social content and influencer integrations
Partner with Graphic Designer on email creative and copywriting
Own the email content calendar, back-end builds and execution in Punchh
Own website asset changes in Wordpress to support campaigns as necessary
Analyze performance and optimize content strategy to drive engagement and brand growth
Influencer & Partnership Strategy
Support the influencer and partnership strategy for C&G
Create influencer briefs to support brand campaigns and launches
Identify creators and collaborators aligned with the brand's positioning
Shape campaign concepts and content expectations for partnerships
Cross-Functional Leadership
Partner closely with operations, culinary, digital, and leadership teams to align on initiatives
Lead cross-functional planning and execution, ensuring timelines and deliverables are met
Act as a key decision-maker , balancing brand integrity with business objectives
Vendor & Agency Management
Manage relationships with creative, production, and print vendors
Ensure quality, efficiency, and alignment with brand standards
Oversee project scopes and deliverables while maintaining a high standard of execution
Requirements 6+ years of experience in brand management, marketing, or related roles
Experience in QSR, wellness, fitness or lifestyle brands strongly preferred
Proven ability to lead integrated campaigns and brand initiatives
Strong creative instinct and visual taste level
Exceptional copywriting and storytelling skills
Experience managing cross-functional teams and external partners
Ability to balance strategic thinking with hands-on execution
Highly organized, detail-oriented, and able to thrive in a fast-paced environment
The Ideal Candidate
Thinks like a brand owner, not just a marketer
Brings both creative vision and operational discipline
Is as comfortable on set at a shoot as they are building a campaign strategy
Can manage multiple brands while maintaining clarity, focus, and differentiation
Understands how brands build community, creating an identity that consumers connect with and want to be part of, not just buy from .
Must be willing to travel and work Saturdays as needed

Salary Description

$90,000 - 100,000