Account Director (Mass Club)

Summary
Director, Retail Excellence - Hybrid in Bentonville, AR

Commerce Marketing Agency | CPG | Shopper & Omni‑Commerce Strategy

About the Role

We are seeking a

Director, Retail Excellence

to join our commerce marketing agency and lead

retailer‑specific strategy and activation

for consumer‑packaged goods (CPG) brands. This role sits at the intersection of

shopper marketing, retail media, and omni‑commerce planning , serving as a strategic partner to both clients and internal teams.

The Director will own retail strategy for

2–4 major client accounts within a specific industry vertical , translating brand objectives, shopper insights, and retailer priorities into

actionable go‑to‑market plans . Working closely with client leadership and cross‑functional agency partners, this role ensures that retail thinking is embedded throughout the planning, briefing, and execution lifecycle—from strategy through measurement.

This is a senior, hands‑on leadership role within a fast‑paced

commerce and retail marketing agency , supporting CPG brands across national retailers and retail media networks.

Key Responsibilities

Lead Retail Strategy Development

- Own the creation of retailer‑specific strategies rooted in shopper behavior, retail insights, category trends, and client business objectives, ensuring plans are relevant, differentiated, and commercially impactful.

Client Partnership & Integration

- Serve as a trusted strategic advisor to CPG clients, integrating retail and shopper strategy into broader brand plans, briefs, and omni‑commerce activation roadmaps.

Retailer & Retail Media Expertise

- Act as a subject‑matter expert on priority retailers and retail media networks (RMNs), staying current on platform updates, seasonal priorities, innovation, and emerging trends—and translating those insights for internal and client teams.

Cross‑Functional Leadership

- Partner closely with commerce intelligence, media, creative, sales, and analytics teams to ensure retail strategy is seamlessly connected to execution across national and retailer‑led programs.

Go‑to‑Market Plan Ownership

- Translate insights into clear, actionable go‑to‑market strategies that connect long‑term vision to day‑to‑day execution across channels, retailers, and 3P media partners.

Measurement & Optimization

- Define success metrics in collaboration with analytics teams and RMN partners; evaluate performance, identify opportunities for optimization, and guide strategic pivots to improve ROI.

Team Leadership & Enablement

- Lead, coach, and develop junior Retail Excellence team members; provide strategic guidance, quality oversight, and ongoing mentorship while contributing to a broader center of excellence for retail and shopper expertise within the agency.

Scope & Impact

Lead retail strategy across

2‑3 CPG client accounts

and

3‑5 key retail partners

Influence

annual client media and commerce investment

Manage and develop a team of supervisors and account executives within the Retail Excellence discipline

Required Knowledge & Skills

Deep understanding of the

U.S. retail landscape specifically within the Mass & Club channels , shopper behavior, and retailer priorities

Strong working knowledge of

retail media networks, shopper marketing programs, and omni‑commerce ecosystems

Proven ability to translate data and insights into

actionable, retailer‑specific strategies

Experienced client leader with strong executive presence and the ability to influence senior stakeholders

Exceptional collaboration skills across media, analytics, creative, commerce, and sales disciplines

Demonstrated experience coaching and developing high‑performing teams in an agency environment

Qualifications

Bachelor’s degree in marketing, eCommerce, or a related field (Master’s degree a plus)

8–10 years of experience

in commerce marketing, retail strategy, shopper marketing, or related disciplines

Background working within a

commerce, shopper, or integrated marketing agency

supporting

CPG brands

preferred

Work Environment

Remote role

with occasional travel for client meetings, team leadership events, and industry conferences

Predominantly computer‑based work requiring frequent collaboration with distributed teams across time zones

Why Join Us
You’ll join a fast‑growing

commerce marketing agency

at the forefront of shopper, retail media, and omni‑commerce innovation—partnering with leading CPG brands to solve complex retailer challenges and deliver measurable growth.

Job Will Remain Open Until Filled

Equal Employment Opportunity
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

#J-18808-Ljbffr