Touch Of Modern is hiring: Partnerships & PR Specialist in Salt Lake City

Brand Marketing - Partnerships & PR Specialist

Adventure is our culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
Reports to: Director of Brand Marketing
Location: Cottonwood Heights, Utah (Hybrid - 3 days/week in office)
About the Role
Backcountry is looking to deepen its brand presence through strategic partnerships and media relations, and this role is central to making that happen. As Brand Marketing - Partnerships & PR Specialist, you will execute partnership programs and PR initiatives that drive brand awareness, storytelling, and authentic connection with core outdoor audiences.
In your first 6–12 months, success means establishing a reliable cadence of media outreach and partner activations, building strong relationships with key media contacts and industry partners, and delivering measurable improvements in press coverage and brand visibility.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do
Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.
Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.
Draft and coordinate press materials, announcements, and proactive media outreach efforts.
Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.
Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
Research industry trends and competitor activity to identify new partnership and positioning opportunities.
Support crisis communications efforts and reputation management initiatives as needed.
Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.
Required Qualifications
Experience supporting brand collaborations, partnerships, or influencer initiatives.
Working knowledge of media relations and public relations best practices.
Strong written and verbal communication skills.
Effective relationship-building and organizational skills.
Proactive, detail-oriented, and action-oriented working style.
Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
Preferred Qualifications
Existing or developing relationships with media in outdoor, lifestyle, consumer, or related categories.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Why Join
Cross-Functional Impact:

Your work spans brand, content, and performance marketing teams—your partnerships and PR wins will be visible across the organization.
Skill Building:

Develop expertise in modern PR strategy, partnership management, and AI-powered marketing tools that will accelerate your career in brand marketing.
Ownership:

Own the execution of partnership programs and media relations end-to-end, from research and outreach through measurement and reporting.
Competitive Benefits:

Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
Interview Process
Recruiter Screen:

A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
Hiring Manager Interview:

Conversation with the Director of Brand Marketing focused on your PR and partnership experience, communication approach, and alignment with Backcountry's brand strategy.
Leadership Interview:

Deep-dive conversation with Backcountry leadership focused on your experience, brand mindset, and operational thinking.
In-Person Interview:

We'd like to meet you at our Cottonwood Heights office. Details and logistics will be arranged with your recruiter.
Reference Checks:

Conducted in parallel with the final stages where possible.
Offer:

We move quickly for the right candidate.
Interview process is subject to change. Any updates will be communicated promptly and clearly.
CSC Generation is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
The CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact hrbenefits@cscshared.com.

En Español: Marketing de marcas - Participaciones y especialistas en relaciones públicas

La aventura es nuestra cultura. Únete a un equipo que celebra un estilo de vida tan audaz como el terreno que amamos. En Backcountry, estamos arraigados en la aventura, el reconocimiento y el bienestar dentro y fuera de la montaña. Destacamos las historias de los empleados, celebramos hitos y ofrecemos privilegios al aire libre exclusivos. Ya sea que estés en la sede, en una tienda minorista o remota, serás parte del equipo que prospera en la energía, la exploración y la conexión. Lo que harás Identificar, coordinar y gestionar colaboraciones con marcas, atletas y socios de la industria para ejecutar la estrategia de asociación de Backcountry. Desarrollar e implementar iniciativas de relaciones públicas que mejoren la visibilidad de la marca a través del alcance de los medios, los esfuerzos de prensa y la narración de historias. Diseñar y coordinar materiales de prensa, anuncios y esfuerzos proactivos de divulgación de medios de comunicación. Construir y mantener relaciones con contactos de medios, influencers y partes interesadas clave para generar un compromiso auténtico y una cobertura positiva.

Su trabajo abarca a los equipos de marketing de marca, contenido y rendimiento: sus asociaciones y ganancias en relaciones públicas serán visibles en toda la organización.

Desarrollar experiencia en estrategias de relaciones públicas modernas, gestión de asociaciones y herramientas de marketing basadas en IA que acelerarán su carrera en marketing de marca.

Propiedad de la ejecución de programas de asociación y relaciones con los medios de comunicación de extremo a extremo, desde la investigación y la divulgación hasta la medición e información.

Políticas de tiempo libre pagado, 401 (((k) coincidencia, médico/dental/visión y una variedad de políticas suplementarias, y descuentos de empleados en toda nuestra cartera de marcas.

Una conversación de 30 minutos con nuestro equipo de reclutamiento para alinearse con el papel, su experiencia y lo que está buscando.

Conversación con el Director de Marketing de Marca centrada en su experiencia en relaciones públicas y asociación, enfoque de comunicación y alineación con la estrategia de marca de Backcountry.

Una conversación profunda con el liderazgo de Backcountry se centró en su experiencia, mentalidad de marca y pensamiento operativo.

Nos gustaría conocerlo en nuestra oficina de Cottonwood Heights, los detalles y la logística se arreglarán con su reclutador.

Se llevará a cabo en paralelo con las etapas finales, siempre que sea posible.

Movemos rápidamente por el candidato adecuado. El proceso de entrevista está sujeto a cambios. Cualquier actualización se comunicará rápidamente y claramente. CSC Generation es un empleador de igualdad de oportunidades. No discriminamos en función de raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, edad, discapacidad, estatus de veterano o cualquier otra característica protegida por la ley. La familia de marcas CSC Generación se compromete a proporcionar alojamientos razonables para personas calificadas con discapacidades en nuestros procedimientos de solicitud de empleo. Si necesita asistencia o alojamiento debido a una discapacidad , póngase en contacto con hrbenefits@cscshared.com.