Field Marketing Manager

Position
Title:

Marketing Field Manager

Location:

West Coast

What You Will Do
In this role, you will partner closely with Sales, ABM, Product Marketing, and Partner teams to execute regional marketing programs that generate qualified pipeline and accelerate revenue for Riverbed Technology solutions.

You will be responsible for developing and executing regionally tailored marketing strategies, including events, partner programs, account-based marketing (ABM), and localized demand generation campaigns. This role requires a highly collaborative marketer who understands how to align marketing initiatives with sales priorities, regional market dynamics, and pipeline goals.

Key Responsibilities
Regional Marketing Strategy

Develop and execute the regional marketing plan for Western AMER, aligned with GEO revenue targets.

Execute programs that drive opportunities in key growth markets, strategic accounts, and industry segments in the region.

Partner with regional sales leadership to prioritize campaigns that support pipeline and revenue goals.

Pipeline Generation

Plan and execute pipeline-generating programs, including events, executive roundtables, webinars, and industry conferences.

Support account-based marketing (ABM) initiatives targeting high-value accounts.

Collaborate with ABM and Campaigns teams to localize campaigns for regional audiences.

Events & Field Programs

Manage regional trade shows, field events, partner events, webinars, workshops and customer roundtables.

Oversee event planning from concept through execution and post-event follow-up.

There may be requirements to drive executions of Pan-GEO events and webinars.

Work with sales teams to ensure effective lead capture, follow-up, and opportunity creation.

Partner with Brand, Product Marketing and broader comms teams to create and execute programs to amplify the brand in the region.

Sales Alignment

Act as the primary marketing partner for the regional sales leader.

Enable sales teams with campaign messaging, event support, and account engagement strategies.

Ensure marketing programs support sales pipeline acceleration and deal progression.

Represent Marketing at all regional QBRs, reviews and regular cadence calls.

Build and establish strong cross functional relationships with sales and technical leaders, all sellers and SE’s in the region.

Partner Marketing

Work with channel and alliance teams to execute joint marketing initiatives with partners.

Support co-marketing campaigns, partner events, and joint webinars.

Performance & Reporting

Track and report on key metrics including pipeline generated, sourced and influenced revenue, campaign ROI, and event performance.

Use insights to continuously optimize regional marketing programs.

What Makes You an Ideal Candidate
This role is for someone earlier in their career with 3-5 year experience.

What We Offer
Our employee benefits include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees. Benefits & Perks vary by Country.

Equal Employment Opportunity
Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

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