Design Lead, Website Optimization, Lead Gen

Design Lead, Lead Generation

Glendale, CA (Onsite - 5 days/week)

Salary starts at $135,000+

We're looking for a Design Lead, Lead Generation to own the strategy, design, and performance of high-impact digital experiences that convert prospects into sales leads.

This is a hybrid leadership and hands-on role , ideal for someone who thrives both as a people leader and individual contributor . You'll lead a small team while actively designing and optimizing bespoke landing pages, lead capture flows, and conversion experiences that directly drive revenue outcomes.

You'll play a critical role in improving how digital experiences perform - continuously refining and optimizing landing pages to increase conversion rates and lead quality.

What You'll Do

• Own the end-to-end design and optimization of lead generation experiences, including landing pages, forms, and conversion flows
• Create and refine bespoke landing pages designed to increase conversion rates and drive sales-qualified leads
• Apply conversion rate optimization (CRO) best practices across layout, hierarchy, messaging, and CTAs
• Continuously test and iterate - running A/B and multivariate experiments to improve performance
• Use analytics and user behavior insights to improve both lead quality and volume
• Work hands-on in Figma and Webflow to design, build, and deploy experiences quickly

What We're Looking For

• 5+ years of experience in UX/UI or digital design , with a strong focus on lead generation and conversion-driven work
• Proven track record of designing landing pages and flows that improve conversion rates
• Strong hands-on experience with Webflow (building and deploying, not just designing)
• Advanced proficiency in Figma , including systems-based design and prototyping
• Deep understanding of CRO, A/B testing, and performance-driven design
• Experience using data and analytics to inform design decisions
• Experience working cross-functionally and, ideally, with external development partners
• Prior experience leading or mentoring designers

Nice to Have

• Experience in multi-location, franchise, or service-based business models
• Familiarity with home services, home improvement, or lifestyle brands
• Experience in fast-paced, in-house or agency environments
• Exposure to tools like Google Analytics, Hotjar , or similar platforms