Digital Content Executive Producer - Full Time

WPHL-TV is searching for digital content leader. As a Digital Content Executive Producer. We’re looking for someone who knows how to manage a team and how to grab attention with headlines, videos, and graphics. We’re talking about creative, “thumb-stopping” content that makes viewers quit scrolling through their news feeds! The ideal candidate is a VISIONARY with a passion for news and experience in platforms like WordPress, Facebook, Instagram and Tik Tok, and analyzing data. We also want someone who CARES about the community as much as we do. If this sounds like you, we want to hear from you today.

Position Summary:

This role is responsible for updating PHL17.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic

Excellent at writing headlines that grow audience and engagement

Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

Understand different ways to tell a story, particularly producing short videos and choosing great photos and video

Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast

Promote and distribute news content on social media

Skill/ Experience Requirements

2 years of experience in digital content and journalism

Capable of researching, interviewing, and writing original news articles

Clever headline writer that gets readers to click

Strong multi-tasking abilities

Organized, technical problem solver and quick decision maker

Knowledge of SEO best practices and AP Style

Enjoys working in teams and has excellent interpersonal skills

Ease with/ability to learn new technology independently and quickly

Strong communicator

Some schedule flexibility

Regularly meets measurements of success

Strong understanding of Google Analytics; Chartbeat experience a plus

Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.