Social Media Marketing Manager

Signal & Strand is partnering with a leading consumer technology brand to hire a Social Media Marketing Manager. This role is responsible for driving brand growth, engagement, and conversion across all major social platforms through a mix of organic and paid strategies.
This is a hands-on, creative and analytical role for someone who thrives at the intersection of storytelling, performance marketing, and community building. You’ll play a key role in shaping brand voice, scaling audience growth, and turning social into a meaningful driver of both digital and retail sales.
The Mandate Build and execute a high-impact social media strategy aligned with brand and growth goals
Grow and engage a global community across all major social platforms
Leverage paid and organic campaigns to drive measurable business outcomes
Elevate brand voice and storytelling across channels
Develop and scale influencer and partnership programs
Key Responsibilities Develop and execute B2C social media strategies across platforms including Instagram, Facebook, LinkedIn, and others
Create compelling, on-brand social content including copy, visuals, and campaign concepts
Lead planning and execution of social campaigns supporting product launches, promotions, and brand initiatives
Manage paid social campaigns across platforms such as Meta and Google, optimizing for performance and ROI
Define and evolve brand voice across social channels, ensuring consistency and engagement
Partner with internal teams and external agencies to deliver integrated marketing campaigns
Build and scale influencer marketing programs, identifying and activating key partners
Track, analyze, and report on social performance, including engagement, growth, conversions, and ROI
Continuously test, learn, and optimize strategies based on performance data and competitive insights
Identify and implement tools and platforms to streamline content creation, publishing, and analytics
Ideal Profile 3–6+ years of experience in social media marketing, ideally within consumer or lifestyle brands
Proven track record of growing brand-owned social channels and driving engagement
Experience managing both organic and paid social campaigns
Strong writing skills with the ability to develop compelling, brand-aligned content
Familiarity with social analytics, ROI measurement, and performance optimization
Experience with platforms such as Meta Ads, Google Ads, and related tools
Basic design sensibility with experience using tools like Adobe Creative Suite
Understanding of SEO, content marketing, and digital growth strategies
Experience working cross-functionally and managing multiple projects simultaneously
Bachelor’s degree in Marketing, Communications, Journalism, or related field
Location & Work Model Hybrid work model with regular in-office collaboration
Compensation $100,000 to $130,000 base salary + bonus
Final package aligned with experience and scope

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